จำนวน Repository ( 158 )

พฤติกรรมการบริโภคอาหารของพระสงฆ์ในวัดเขตดุสิต กรุงเทพมหานคร
พฤติกรรมการบริโภคอาหารของพระสงฆ์ในวัดเขตดุสิต กรุงเทพมหานคร

The purpose of this study was studied the food consumption behavior and compared with food consumption behavior of monks in temples at Dusit district Bangkok by classified of age duration of lent worldly education level and nutritional status. The sample size was the monks of 389 people in temples at Dusit district. This research technique was the survey research by sampling that used Taro Yamane table. Researcher was made to analyze the data by finding of percentage mean standard deviation(SD)compared of the difference of mean using F-test and tested the difference by pair samples using Fisher’s least-significant difference method(LSD) that the statistical significance level was 0.05. The results were found: 1) the food consumption behavior of monks generally had food consumption behavior in moderate level. 2) The comparison of food consumption behavior was classified behavior as age duration of lent worldly education level and nutritional status that found the monks in temples at Dusit district about the differential age monks had the difference of consumption behavior the differential lent duration of monks had the difference of food consumption behavior the difference of worldly education level of monks had the difference of food consumption behavior while the difference of nutritional status of monks had not the difference of consumption behavior.

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พฤติกรรมการเลือกซื้อเบเกอรี่ ของผู้บริโภคในอำเภอเมืองนนทบุรี จังหวัดนนทบุรี
พฤติกรรมการเลือกซื้อเบเกอรี่ ของผู้บริโภคในอำเภอเมืองนนทบุรี จังหวัดนนทบุรี

This research has objectives 1) to study about personal factors of bakery buyers; 2) to study about behavior of selection to buy bakery of consumers; 3) to study about marketing factors affecting behavior of selecting to buy bakery of consumers; 4) to study regarding relations between personal factors and behavior of selecting to buy bakery of consumers and 5) to study the relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province. Sample group contained buyers of bakery in Mueang Nonthaburi District Nonthaburi Province numbering 400 buyers. Research tools are questionnaires. Statistics used in analysis of data comprised frequency percentage mean standard deviation and chi-square. The researcher analyzed the statistic information by using computer programs. The research result found that : 1) most consumers were female aged below 20 years education was in Bachelors Degree; most were school students and university students having average income per month for 10001-20000 Baht; 2) behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that most consumers selected to buy bakery from beverage and bakery shop. Type of bakery selected to buy was bread. The reasons to use bakery shop service were that bakery was delicious. Opportunity to select for buying bakery was to consume by themselves. The period for selecting to buy was 15.00-18.00 hours. Expense in buying bakery in average per time for 51-100 Baht. Frequency in using bakery shop service was 1-2 weeks per time; 3) the factor of marketing towards selection to buy bakery of consumers. In the overview the evaluation result was in much decision. When each aspect was considered it was found that in the aspect of products and in the aspect of service providing process the result was in the most level and the aspect of distribution price and marketing promotion were in much level; 4) relations between personal factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that gender age education level occupation and average income per month had relations having statistical significance at level of .05 and 5) relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that the aspect of product price distribution marketing promotion and aspect of service providing process had relations with statistical significance at level of .05.

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ปัจจัยที่มีความสัมพันธ์กับพฤติกรรมการบริโภคอาหารร้านแมคโดนัลด์ ในเขตปทุมวัน กรุงเทพมหานคร
ปัจจัยที่มีความสัมพันธ์กับพฤติกรรมการบริโภคอาหารร้านแมคโดนัลด์ ในเขตปทุมวัน กรุงเทพมหานคร

The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.

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วิธีการจัดการความขัดแย้งของผู้บริหารสถานศึกษา โรงเรียนสังกัดกลุ่มกรุงเทพใต้
วิธีการจัดการความขัดแย้งของผู้บริหารสถานศึกษา โรงเรียนสังกัดกลุ่มกรุงเทพใต้

The objectives of this research were to: 1) study the conflict management methods of school administrators under South Bangkok School Group and 2) compare conflict management methods of school administrators classified by school administration experience and school sizes. The research populations were 58 school administrators under South Bangkok School Group. The research instrument was a five-scale rating questionnaire asking about conflict management methods of school administrators under South Bangkok School Group. The statistics for data analysis were frequency percentage mean standard deviation and compare mean difference by t-test and Analysis of Variance. In case of significant difference Scheffe method for pair test was used. The research revealed that 1) the conflict management methods of school administrators under South Bangkok School Group as a whole was at high level. Considering by methods found that they were all at high level arranging from high to low level were compromising smoothing confrontation withdrawal and forcing. 2) comparing the conflict management methods of school administrators under South Bangkok School Group classified by school administration experience as a whole found that there was no difference. Comparing by methods found that confrontation and smoothing were different at .05 level of significance. Classified by school sizes found that the conflict management methods were not different. 3) In depth interview of 12 school administrators concerning 5 methods of conflict management methods they advised that school administrators should have administration skill using appropriate methods for solving the conflict situation at occurring point and be fair to all concerned.

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ปัจจัยการตัดสินใจของผู้ปกครองในการส่งบุตรหลานเข้าโรงเรียนอนุบาลเอกชนในพื้นที่สำนักงานเขตยานนาวา
ปัจจัยการตัดสินใจของผู้ปกครองในการส่งบุตรหลานเข้าโรงเรียนอนุบาลเอกชนในพื้นที่สำนักงานเขตยานนาวา

The purposes of this research were to: 1) study the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District 2) compare the decision factors for parents to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools. The sample consisted of 335 parents by simple random sampling method. The research instrument was a five-scale rating questionnaire with .95 reliability. The data were statistically analyzed by percentage mean and standard deviation. The mean differences were tested by t-test and Analysis of Variance in case of significant difference Scheffé method was used to test pair-difference. The research revealed that: 1) the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District were teacher role academic management experience and learning activity management school fame and tuition fee; 2) the comparison of parents deciding factors to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools as a whole and by aspects were not different of .05 level of significance.

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