This study aims to study the current situation towards to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. 1) Formulate and check the innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand with the mixed-method research by focus on Delphi- Technique. The samples are public sectors which are related to world heritage city museum on historical park and also the government sector of world heritage city museum on historical park. The data are collected by questionnaires and employed by indepth interview method. In the quantitative part this study uses multiple classification analysis: MCA to analyze the data. The samples are 18 tourists in the Sulkhothai and Kampaeng Phet historical park. The questionnaires are distributed three times to 400 tourists. The descriptive statistics is median mode average standard deviation. Absolute value of the difference between mode and median and inter-quartile range are used for considering the congruence check and confirm the data. The results find that: 1. The congruence which is obtained from Delphi technique has affected to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand as followings: As for strategic factors 1.1) Structure Management 1.2) Participation with public sector and local community 1.3) Domestic management of museum 1.4) Public management of museum 1.5) Public relation factor 2) As for quality service factor (SERVQUAL) 2.1) Practical service factor 2.2) Reliability 2.3) Responses factor 2.4) Confident factor 2.5) Concerning of employee 2.6) Concerning of historical park 3) Successful factors (HISTOQUAL) 3.1) Friendly and polite staffs 3.2) Readiness to spend time with tourists 3.3) Functional area for tourist 3.4) Convenient and practical time for tourists 3.5) Content in the event 3.6) Solid content in the event which is explainable to tourist 3.7) New and modern technologies 3.8) Manual guide for professional tourism 3.9) Practical and easy instructions 3.10) Attractive museum structural and building 3.11) Practical and welldetailed information for tourists 3.12) Cleanliness of both inside and outside the museum area 2. The synthesized finding from the return questionnaires from specialist shows that the criteria for set up the congruence of the data from statistic which has the possible median which could occur from the range between 4.00-5.00. Also interquartile range is less than or equal 1.00 (IR < 1.00) and the differences between median and mode is not more than 1. 3. The Multiple Classification Analysis : MCA finds that the factors which influencing successful factor innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand is strategic factor which is composed of domestic management level factor has the beta value = .450 public management level has the beta value = .384 and the least beta value is participation with public sector and local community which has the beta value = .184 consecutively. Also the quality factor is affected to successful factor in the beta value of .731 From the results this study reveals the practical model for innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. The model is SERVHISTOQUAL-Satisfaction- Service Quality Model which is confirmed by 18 specialists and 400 tourists which is could be divided in 3 parts as followings: 1) Manufactures 2) Management sector 3) Consumer sector. In addition it includes the practical manual guide instruction for creative tourism in Sukhothai and Kamphaeng Phet historical park.

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.

This research is conducted 1) to study the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism 2) to design the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism.The samples are the experts from both public and private sector 17 experts who has experiences in relation to the aesthetic plastic surgery. The samples are collected by purposive sampling.This study uses EDFR technique (Ethnographic Futures Research) for the future research. The tool for collecting data is questionnaire by distributing them 3 times. The data are analyzed by using descriptive statistics which included percentage mode and median.It considers the validity by confirming interquartile range absolute value between mode and median statistically. Furthermore it calculates the index of congruence (IOC) for checking the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism. The finding shows 1. According to the opinion of the expert the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism represents positive negative and potential future. However it includes 3 factors which are strategic factor quality and service factor successful factor by considering from the index of congruence (IOC) which has the frequencies more than 85% 2. The analyzing data which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which is in the range of 3.50-5.00 (the data which tends to be in the high or highest level) and interquartile range is less than 1.50. Also the differences between mode and median are not more than 1. Moreover the best practice is so called “TPOP model or Thailand pop model”. TPOP is created for image building and leads to country brand image building. It represents Thainess to the aesthetic plastic surgery business. TPOP model is checked by index of congruence (IOC) from five IOC experts. It reveals that IOC>0.50 are comprised of 1) Strategic factors 2) quality and service factor 3) successful factor. In sum the contents are valid to implement and develop in the future.

This research report describes the study of the development of finite element modeling for magnetoacoustic wave generation for non-destructive tomography. In the study the two-dimensional finite element model is used for the generation of magnetoacoustic wave in the mimic biological tissue model. The Gaussian pulse is applied as the excitation pulse in this research. The result of signal capturing at the boundary of mimic tissue model is used for the reconstruction cross-section image which is agreed to the original conductivity distribution.