Identity design design on packaging for products from sugar palm Phetchaburi Province The aim is to explore and analyze the creative capital of the province and to design Identity graphic on packaging for products from sugar palm. Participants were residents and visitors in the province of 100 people by accidental Sampling random and experts in the design of 5 people tools used in the research is to evaluate the design. How to conduct research Step 1) Secondary education and explore spatial data 2) screening analysis to identify the elements of identity 3) Synthesis and process design 4) test and evaluate the performance of samples 5) Selection and development 6) Prototype 7) Prepare and publish reports. The study concluded that design elements identity on packaging for products from sugar palm Phetchaburi Province. Ideas or inspiration from a long regatta. Conveys fun refreshing and cool nature Illustration graphic patterned palm combination stripes art Phra Nakhon Khiri (Khao Wang) and the Wat Yai mural Font BoonJot a text headline or highlight text orTypeface and font CS PraJad a body text Color of brown sugar and blue sea The composition an asymmetric split into two groups for the promotion of the area and an important indicator. The analysis evaluated the design. Overview of the evaluation group who have the qualification. The higher sample rate But with the same rating that is the highest score a run followed by the interpretation and design respectively

The research on local wisdom in local Phetchaburi food of elderlies in Ban Huay Sai Nue to transfer and enhance learning capacity through online learning system is both quantitative and qualitative. It aims to collect local wisdom in local Phetchaburi food from both knowledge and direct experience of elderlies in Ban Huay Sai Nue Cha-am City Municipality Phetchaburi province in order to transfer the local wisdom to youths in Ban Huay Sai Nue and nearby areas as well as to develop local food recipe and procedure in both image and video formats through online learning system to enhance learning capacity of youths and other people. The target group was members of elderly group in Ban Huay Sai Nue which was divided into the major target the minor target and the recipents of technology transfer. Tools used in this reearch included a structured interview form and food recipe recording form. The research was divided into 4 main steps: selection of local wisdom collection of local wisdom transfer of local wisdom and distribution of local wisdom. Results of the research show that the target group selected 12 food recipes 8 dessert recipes and 2 drink recipes. The local wisdom was demonstrated by 9 members of elderly group in Ban Huay Sai Nue. The technology was tranferred to 40 students on Tessaban 6 School Ban Huay Sai Nue Cha-am City Municipality. Results of achievement test showed that trainees’ post-training knowledge was significantly diferent from pre-training knowledge at statistical level of 0.05 and satisfaction in the training process was highest in overall.

The purposes of this research were to study a seamless carpet weaving by shuttle remote to develop communities of commercial products. Including studied the needed problems to use the seamless carpet weaving loom to be effective for responding the most demand of weavers and brought the data to analyze for prototype of a seamless carpet weaving loom by shuttle remote to develop communities of commercial products. As well as bring the knowledge transfer of technology to workshop. The research was experiment research by the field survey. There were 25 specific samples selected of hand carpet weavers in the lower northern district that were the carpet weavers group of Ban Huay Bong Tambon Ban Sao Muang district in Uttaradit province. The application developed into commercial products such as floor carpets and decorating carpet for various rooms. The results of this study found that the experiment to find the effective satisfaction of carpets weavers by hand weaving loom were as follows: The production can be woven carpets with maximum 3 meters width and 90 centimeters. It was the seamless carpet to satisfy quickly for customer demands in time. It was depending on the structure and complexity of the carpet design. The basic design can be woven faster than original for three times and seamless. In working can reduce the process to use workers to tend the traditional shuttle up to two times. In production costs were lower than industrial because it was produced in each time a lot to breakeven to open the loom. In treatments were easy to use and were not complicated in installation equipments with the shuttles remote control which using the shuttle tended to convert to chart in 220-volt and 12-volt battery etc. The power wheel drives in the channel on weft yarn back and forth for a time to charge the battery for an hour. This seamless carpet weaving loom forced by shuttle remote to develop communities of commercial products brought the basic of knowledge to develop the loom equipments patterns design and develop communities of commercial products in the future.

The research on the factors influencing the creation of competitiveness for exporting Halal food using Thailand - ASEAN logistics route was aimed (1) to study the factors that influenced the ability to compete for exporting Halal food using Thailand - ASEAN logistics route including economic environment resources and operational capabilities financial administration legal administration and logistics and (2) to examine the consistency of the causal model with the empirical data. The variables used in this study were the independent variables including the economic organization organization resources financial administration legal administration and logistics. The independent variable was the ability to compete for exporting Halal food using Thailand - ASEAN logistics route. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 445 exporter samples. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 417.295 at the degrees of freedom (df) of 569 with the probability (p-value) equal to 1.000. The chi - square relative (2/df) was 1.368 with the index of harmony (GFI) equal to the probability p-value equal to 0.960. The modified harmony index measuring (AGFI) was equal to 0.930 and the index error in estimation parameters (RMSEA) was equal to 0.015. Moreover it was found that the variables were economic organization organization resources financial administration legal administration logistics and Halal food quality had positive effect on the ability to compete for exporting Halal food using Thailand - ASEAN logistics route. The research results suggested the entrepreneurs focus on environmental variables economic organization organization resources financial administration legal administration logistics and Halal food quality which could lead to advantageous for the competition exporting Halal food using Thailand - ASEAN logistics route.

The objectives of this study were 1) to analyze the capability contributing to the competitive advantage 2) to synthesize the key performance indicator from the internal factors 3) to examine the level of competitive capability and 4) to develop the strategy to enhance the capability of competitive advantage in the faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. The samples used in the study included 71 interviewed stakeholders in the university and 400 survey participants. The findings pointed out as follows: (1) the strategy t enhance the competitive advantage were defined in five aspects: curriculum educational management personnel learning environment and image and alumni association (2) the level of competitive advantage was rated high in the following order: personnel educational management curriculum and image and alumni association. The learning environment was also in high level.