This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method an in-depth interview and non-participant observational technique were used for data collection. The sample group composed of nine participants varied in terms of emotional quotient the ability to adapt and recovery after encountering with critical incidents. Professional in three careers an inquiry official psychologist and marketer interviewed the sample group for an in-depth of consumer insight for security equipment. After that the sample group was interviewed again by the researcher. Findings showed that the interviewing technique of the inquiry official was getting to the point quickly giving pressure and making the interviewee fear by using previous criminal cases. While the interviewing technique of the psychologist was being friendly with the interviewee using assumption that might happen and avoided asking the interviewee’s direct experience the marketer’s interviewing technique was paying more attention on the interviewee’s lifestyle and real-life experience. The research also found that the process to reach an in-depth of the consumer insight began with preparing for the interview introducing the interviewer and building a relationship with the interviewee asking questions investigating the problems before verifying information and planning to solve problems or find the opportunity to sale products. The interview should use friendly language suitable for the interviewee building a relaxing atmosphere and giving an opportunity for the interviewee to express his/her opinion.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Buddhist tourism behaviors of Thai and Foreign travelers in Rattanakosin Island Bangkok. The sampling consists of 400 tourists the method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were Buddhism Tourists of Thai nationality rather than foreign nationalities female gender was in bigger number than male gender and most of them were Buddhist by religion. Age range was 25-34 years marital status was single highest education level was bachelor degree. As for profession employees in the private sector was the highest rate followed by government officials/government enterprises employees. The average monthly income was ranging from Baht 5001-15000. riends/colleagues were rated highest for the sources of data. Necessary tour data gathering was required only at the time to make tour plan. The most preferable location for relaxation was home. The most interested hobbies were watching TV/music listening /internet/computer. most respondents believed that preservation and education on national work of art was the necessary issue. The highest rate of spiritual religious practice taken by most tourists was paying respect to the monks and merit making at the temples. the highest rate of traveling mode was by bus. Most tourists had no previous experiences of Rattanakosin Island tourism. most were accompanied by friends/family members. One full day trip without overnight stay ranked highest level. Expenditure was less than Baht 1000 per each trip. the most favorite tourists attraction site was the Emerald Buddha temple. Main activity during the tour was admiration of beauty of architecture and unique work of art of the temple. the attitude of the tourists on the general environment of Rattanakosin Island was rated at very good level. the advantages and the consequences of the trip were ranging from relaxation and stress release mental health improvement mental serenity. the factors which influenced different tourism behaviors were categorized of following aspects 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken. Based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. trip duration based on nationality education level profession and income. 6. accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.