The purposes of this research were 1) to study the personal factors of students buying ready made frozen food products 2) to study the knowledge in buying ready made frozen food products of students 3) to study students buying behavior of ready made frozen food products 4) to study the relationship between personal factors and buying behavior of ready made frozen food products and 5) to study the knowledge in buying ready made frozen food products and buying behavior of ready made frozen food products. The sample was 300 students of the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The research instrument was questionnaire. The statistics used to analyze the data were frequency percentage mean standard deviation and Pearson chi-square. The data analyzed by SPSS. The research found that 1) most of students were female age range in 20-21 years studying at 3rd year income of 7001 Baths and live with families. 2)the most students knowledge buying ready made frozen food products moderately level 3) most students bought ready made frozen food products in from 7-Eleven store buying 3-4 times per week fried rice and side dish for lunch cost of buying was 51 Bahts time range of buying was 12.01-18.00 minutes the reason to buy was because it was fast and the influence decision was oneself. 4) relationship between personal factors and buying behavior of ready made frozen food products found that age year of study average monthly income and shelters except sex at 0.05 significance level. 5) knowledge buying ready made frozen food products and buying behavior ready made frozen food products found that no relationship at the 0.05 significance level.

The purposes of the study were to study 1) the demographic characteristics 2) the level of the marketing mix factors that affect food consumption behaviors 3) the level of knowledge about nutrition 4) the food consumption behaviors and 5) the relationship between factors that affect food consumption behaviors and food consumption behaviors. The subjects were 159 non – commissioned officers under royal aide de camp department who worked for a year in 2015. To collect data the research instrument wasquestionnaire. The statistics used to analyze the data were frequency percentage mean standard deviation and chi-square. The data analyzed by SPSS. The research found that 1) the most respondents were mostly female age range in 31 - 40 years married graduated Bachelors degree Sergeant major 1st class/Chief petty officer 1st class/Flight sergeant 1st class the average income of between 20001 - 30000 baht per monththere were members of the family 3 - 4 people and domiciled in Bangkok and Suburbs 2) thequality of the food’s average score were the highest score3) the respondents generally haveknowledge of nutrition in the very good level 4) the respondents mostly eat fresh food buyingfood 3 - 4 times per week and 5 - 6 times per week eating 3 meals a day buying fooddaily buying food in the evening the average expense is between 51 - 100 baht buying foodfrom markets and restaurants regardless of their own to buy food deciding to buy food for goodhealth and 5) the number of family members related to the average expense per time in buyingfood the source of buying food the person who influences on buying food and the factorsaffecting the decision to buy food. While the level of education correlated with place of buying food.In addition the rank correlated with the average in buying food at a time. Besides average monthly income is related to the day to buy. Moreover the hometown is associated with the number of meals eaten per day. Similary the status is related to the average expense per time in buying food. The food quality related to the person who influences on buying food and the deciding factor in buying food. And the knowledge about nutrition related to the period to buy food and place of buying food. At the Statistical significance level of .05.

The purpose of this study was studied the food consumption behavior and compared with food consumption behavior of monks in temples at Dusit district Bangkok by classified of age duration of lent worldly education level and nutritional status. The sample size was the monks of 389 people in temples at Dusit district. This research technique was the survey research by sampling that used Taro Yamane table. Researcher was made to analyze the data by finding of percentage mean standard deviation(SD)compared of the difference of mean using F-test and tested the difference by pair samples using Fisher’s least-significant difference method(LSD) that the statistical significance level was 0.05. The results were found: 1) the food consumption behavior of monks generally had food consumption behavior in moderate level. 2) The comparison of food consumption behavior was classified behavior as age duration of lent worldly education level and nutritional status that found the monks in temples at Dusit district about the differential age monks had the difference of consumption behavior the differential lent duration of monks had the difference of food consumption behavior the difference of worldly education level of monks had the difference of food consumption behavior while the difference of nutritional status of monks had not the difference of consumption behavior.

The objectives of this research were to; 1) the personal factors. 2) the behaviors of Fast Food Consumption 3) to study the correlation between personal factors Knowledge and the behaviors of Fast Food consumption of High School Student At Srinagarindra The Princess Mother School Phuket. The population of this research consisted of 965 High School Student At Srinagarindra The Princess Mother School Phuket. Amount of sample size was 276 students which were selected by stratified random sampling; questionnaires and tests were used to collected data. Data were gathered though statistically analyzed by frequency percentage and Chi-square test. It was found that most of the sample groups were female (65.5%) aged 16-17 years old (74.3 %) who were studying upper secondary school (38.1%) Buddhism (83.3%) average earning of 50 – 100 baht (52.9%) daily and the average monthly income of family 10001 – 20000 baht (35.9%). Knowledge of fast food at the moderate level (57.6%). Most of sample groups like Full Meal Fast Food (83.0%) that cause of taste of foods (46.4%) The most favorite menu was fries chicken(33.0%) about 91 persons spent about 101 -200 baht per time. The most of sample groups choose KFC (60.1%). Channel is Facebook (49.6%) and variety of price (35.9%). The result of behavior in fast food consumption of Upper Secondary School It was also found; the consumption expenditure per time correlated with gender level of education correlated with type of food menus and prices. The amount average daily earning correlated with channel of news. Average income family monthly correlated with reason to choose and the consumption expenditure per time. Knowledge of fast food correlated with place and channel of news. Knowledge of fast food was found at 0.05 significant had relations to places and channel of news (p<0.05).

The purposes of this research were : 1) to The decision to buy food from the delivery business of Phranakhon Rajabhat University students 2) to study the marketing mix factors used to decide on the purchase of food from the delivery business of Phranakhon Rajabhat University students Phuket Province 3) to ddetermine the relationship between demographic characteristics and food purchasing decision behavior of the students of Phranakhon Rajabhat University and 4) to Determining the relationship between marketing mix and decision-making behavior of food business students in Phra Nakhon Rajabhat University. Samples were students who are studying at the first year of undergraduate level of Phranakhon Rajabhat University students and have bought 400 types of delivery. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that: 1) most of the students decided to buy food from KFC. The average cost per session is about 301-400 Baht which will be bought after 7:00 pm on Saturdays and Sundays. To eat with friends the person who influenced the decision to order food is the student who knows about the promotion of food delivery from the Internet. And why decide to buy food delivery. Because the promotion. Or have a promotion 2) the students opinions on the marketing mix used in the decision to buy food from the overall delivery business. Very high when considering each item in descending order the most significant aspect was the distribution channel followed by the product price. And the least is marketing 3) the relationship between demographic characteristics is the gender of the students. And accommodation the decision to buy food from the delivery business of Phranakhon Rajabhat University students was found to be related and 4) the relationship between marketing mix factors: product price distribution channel and promotion. Relationships with decision-making behavior of food business students in Phra Nakhon Rajabhat University statistically significant at the .05 level.