จำนวน Repository ( 3447 )

ปัจจัยภายในองค์กรที่มีอิทธิพลต่อประสิทธิภาพการปฏิบัติงาน ของบุคลากรสายสนับสนุนมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยภายในองค์กรที่มีอิทธิพลต่อประสิทธิภาพการปฏิบัติงาน ของบุคลากรสายสนับสนุนมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research was aimed to analyze work performance classified by personal information to investigate internal factors of support personnel work performance and influence of internal factors affecting work performance of the support personnel at Rajamangala University of Technology Phra Nakhon. The population used in this study was 693 staff working at Rajamangala University of Technology Phra Nakhon Bangkok. The sample size was determined by Craig and Morgan method to draw out 250 samples. The research instrument was a questionnaire constructed by the researcher to collect data manually. The data obtained from the questionnaire were analyzed using percentage mean standard deviation and T-test F-test ANOVA Pearson coefficient and multiple regression analysis. The research revealed the results as follows. Work performance of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the mean Organization factors of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the The results of the study on personal factors agreed with the overall performance of Rajamangala University of Technology Phra Nakhon personnel. It was found that the status salary and educationhours and working centers were significantly different .

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การมีส่วนร่วมของพนักงานต่อการดำเนินงานด้านความรับผิดชอบต่อสังคม (CSR) ของนิคมอุตสาหกรรม 304 จังหวัดปราจีนบุรี
การมีส่วนร่วมของพนักงานต่อการดำเนินงานด้านความรับผิดชอบต่อสังคม (CSR) ของนิคมอุตสาหกรรม 304 จังหวัดปราจีนบุรี

The purposes of this research were to investigate the perception on activity maneuver and supporting factors regarding employees participation in Corporate Social Responsibility (CSR). The sample consisted of 250 employees of Prachin Buri Industrial Estate 304 Prachin Buri Province. The research results are as follows. The employees’ perception on activity maneuver information in CSR in the overall was at the highest level (= 4.62 S.D. = 0.44). The overall perception on the information had a statistically significant positive relationship with employees’ participation at the .01 level (r = .347). When considering each aspect the perception on activity information positively correlated with participation in CSR activities at the .01 level of significance (r = .295). The results of the appropriate model analysis used to forecast the employees’ perception on CSR activity indicated that the perception of policy information had a p-value of .012 meaning that the policy factor could predict the employees’ information perception at 0.05 statistical significance with a tolerance of .704 the VIF was 1.420. As for the planning aspect the tolerance value was .617 with the VIF value of 1.621 and the activity guideline aspect had its tolerance value of .532 with the VIF value of 1.881. This means that the perception regarding policy planning and guideline aspects was not beyond the Multicollinearity variables because their tolerance values were not lower than .2 and VIF did not exceed 10. Also the results of the regression coefficient analysis of factors affecting the information perception on CSR activities in the form of raw scores (B) were .298 .168 and .209 indicating that the variables predicting the perceived social responsibility included policy (X1) planning (X2) and activity guidelines (X3) and the three variables can together predict the level of awareness of CSR activities. These three factors could jointly predict the information perception on CRS at 11 percent. Factors promoting the employee participation on social responsibility were generally at a moderate level ( = 2.94 S.D. = 1.22) and there was a statistically significant positive correlation with employee participation at the .01 level (r = .855). When looking at each aspect it was found that factors promoting the employee participation in training and activities were positively related to the social responsibility aspect statistically significant at .01 (r = .773) and (r = .841). The results of the analysis of the appropriate models used to predict the factors contributing to employee participation showed that employees’ activity and training participation had the positive influence on CSR activities with p-value of .000 and .001 which was less than 0.05 indicating that their attendance could predict promoting factors of the employee participation statistically significant at the .05 level. This means activity and training participation factors could contribute to the promotion of employee participation statistically significant at the .05 level. While the training had a tolerance value of .225 the VIF value of 4.450 the activity participation had a tolerance value of .259 the VIF value of 3.858. As for being a group member the tolerance ship was .193 with the VIF value of 5.185 showing that participating in training and membership did not go beyond the Multicollinearity due to the tolerance value of not less than 2 and VIF value of not more than 10. The result of the regression coefficient analysis of factors affecting the level of factors contributing to employee participation on CSR operations were .157 .391 and .028 showing that the predicting variables of the employee participation promotion were training (X4) and participation (X5) and group membership (X6). The three variables could predict the level of factors contributing to employees participation on CRS at 72.70%

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ความสัมพันธ์ระหว่างเจตคติต่องาน บรรยากาศองค์การและการมีส่วนร่วมในงานของพนักงานสำนักงานสลากกินแบ่งรัฐบาล
ความสัมพันธ์ระหว่างเจตคติต่องาน บรรยากาศองค์การและการมีส่วนร่วมในงานของพนักงานสำนักงานสลากกินแบ่งรัฐบาล

The purposes of this research were to study attitudes towards work organizational atmosphere and relationship between attitudes towards work organizational atmosphere and work participation of the Government Lottery Office employees. The research sample consisted of 260 Government Lottery Office employees drawn from probability sampling and simple random sampling. The statistics used for data analysis were frequency percentage mean standard deviation and Pearson product moment correlation coefficient. The study results indicated that the Government Lottery Office employees’ attitude was at a high level. When considering each aspect it was found that attitude regarding work performance had the highest average value and work participation was also at high level. It was found that accepting assigned responsibilities had the highest average value. The results of the hypothesis testing revealed that in the overall the attitudes towards all aspects and the organizational atmosphere positively correlated with the Lottery Office employees’ work participation statistically significant at the 0.01 level.

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รูปแบบกลยุทธ์ทางการตลาดบริการที่มีผลต่อผู้บริโภคในกลุ่มมิลเลนเนียลในการตัดสินใจสั่งอาหารจากร้านอาหารผ่านแอพพลิเคชั่นส่งอาหารเดลิเวอรี่
รูปแบบกลยุทธ์ทางการตลาดบริการที่มีผลต่อผู้บริโภคในกลุ่มมิลเลนเนียลในการตัดสินใจสั่งอาหารจากร้านอาหารผ่านแอพพลิเคชั่นส่งอาหารเดลิเวอรี่

This research aims to study a model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application and to present model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application. The mixed methods approaches of quantitative and qualitative research methods were used. In qualitative research method using in-depth interviews with 11 respondents and quantitative research in which questionnaire was used as an instrument to collect data from 400 populations of generation millennials customer living in Bangkok who order foods through food delivery application. Statistics for data analysis included frequency percentage average standard deviation exploratory factor analysis (EFA) The results indicated that most of the respondents were women with a bachelorsdegree who had a career as private company employees and an average monthly income of 18000 – 25000 bahts use Grab application the most use less than once week there are a total of 2 orders per order choose order the most street food average 100 - 350 Baht cost per time order food in the evening (17.01-22.00 p.m.) order food to eat at accommodation most order food to eat with friends reason for ordering a delivery is that it is comfortable from out going by self choose to pay by cash and consumers think that all of the factors are important in deciding to order food from restaurants through the Delivery Application application at high level. Results analysis of factors affecting generation millennials customers’ decision making to order from food delivery application be classified into eight factor as 1) easy to user experience strategy 2) goods value and price strategy 3) physical evidence and presentation strategy 4) strategies for brand awareness 5) accuracy and complete strategy 6) restaurants management system strategy 7) sales promotion strategy 8) new product development strategy.

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การพัฒนาระบบส่งบทความออนไลน์ของวารสารเทคโนโลยีสื่อสารมวลชน มทร.พระนคร
การพัฒนาระบบส่งบทความออนไลน์ของวารสารเทคโนโลยีสื่อสารมวลชน มทร.พระนคร

The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology RMUTP and assess the appropriateness of then online article submission system of the Journal of Mass Communication Technology RMUTP. The program used to develop online article submission system using WordPress. The data was collected from a sample of 30 users who was evaluation the system. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: online article submission system of the Journal of Mass Communication Technology RMUTP was appropriate at a high level.

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