The survey team aimed to develop online marketing on Plantago Major Linn. to Promote Sustainable Economy at Ban Muang Charoenraj Agricultural Safety Community Nhan Province. Ban Muang Charoenraj community is an agricultural community enterprise which has been recently established for two years and begun to cultivate and produce Plantago major L. products and need to develop a better online marketing approach for their interesting products. The research team therefore introduced the new approach including the choice of plant stage selection raw material preparation making fermented Plantago major L. extract determination of the properties of the plants that are anti-inflammatory and antioxidant and their antimicrobial activity. The plant extracts were thus developed as a key ingredient in facial creams because of their such good characteristics helping to promote the channel of online marketing. It was on the basis that Ban Muang Charoen community has the plants good raw materials good products one already made online media system of Facebook therefore the online media system was suitably developed further and used to be a medium for people to have the opportunity to know more about such products. The work that the research team relied on “Smart Gold principles” which can analyze online marketing practices for two stores. It helped create an opportunity to develop the store to generate more income to be able to improve and develop sales management in the future obtain more page views and introduce the community get involved in selling a wide variety of products online as well as transferring the utilization of Plantago major L. from the research team to the community. In the analysis it was found that it was necessary be able to increase sales by at least 20 percentages measurable attainable consistent with reality be able to learn and implement in no more than three months. In addition 2) obtain management guidelines that need to be supplemented further; there must be a promotion to control the quality production of Plantago major L. in the community. Quality and refrain from using pesticides. By promoting the provision of a one-stop service to the community the online marketing will be a source that can manage the linkage of raw materials to the buyers. Chemicals related to herbal extraction process and the materials for making cosmetic products would be set for creating ease of operation for customers to be able to track budget used and to easily manage the product quality along the way with a quick and reliable delivery service. It is necessary to encourage a clear analysis of the business plan of each store. From these necessities of the research to promoting online marketing channels for the Ban Muang Charoenraj Agriculture Enterprise Community a communication channel and promotion for customers can generate income for the anywhere anytime without limitation suitable for the current situation.

The research team had thought of studying the properties of natural fermented Maieng extract as an important antioxidant substance in cosmetics. to transfer to the Sakadee community Nan Province. The research had started at the development of a natural fermentation process studied the extraction process yielding important substances from natural Miang fermentation and evaluated the antimicrobial activity and anti-oxidation of bioactive extracts. The outcome studies were transferred including the extraction process of bioactive compounds and formulations in skin cream cosmetics. It was demonstrated that natural fermentation by adding clean disinfected water or fermentation with a stock of Lactic acid bacteria isolated from Miang fermented water in anaerobic conditions for 2 weeks the efficiency and characteristics of fermentation were not significantly different. In the process of extracting bioactive substances with ethanol by soaking the extracts with water and virgin coconut oil with the maceration method at room temperature and shaking in 80% ethanol for 3 hours resulted in a high content of antioxidant properties. In addition the developed approach influenced the characteristics of fermented Miang meat well accepted by the users. This fermented Miang extract was acceptably used to make fermented Miang products for further sale. With the potential of Miang fermented extract in antimicrobial activity therefore the extract has been made a face cream product and tested for user acceptance. From preliminary testing it was found that the facial product with the fermented Miang extract to be satisfactory and did not cause allergic reactions. It had the ability to reduce wrinkles could clear face and transferred to the community focusing on the needs of users in the community. The community could make such face cream products and processed the commercial Miang extract cream that are acceptable to general consumers.

The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province aimed to study: The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province employed qualitative research by collecting data from interview and focus group discussion. Data was analyzed using content analysis. The main informants were community leaders local people in Phetchaburi community officers administrators sub-district administration organization. The results of this research showed that 1. This community has been empowered and also received many awards from government agencies and private sectors but there are tourism developments concerned which are the lack of cooperative from local people and academies including the shortage of staff officers for tourism promoting. 2. There are 3 process guidelines to develop the community into a potential tourism community which are 1) Encouraging people in the community to get involve with organizing confectionery tourism attractions which will be overseen by Sub-district administrations organization’s management operation responsibilities and evaluation. 2) Providing community of confectionery tourism roadmap to promote confectionery learning center confectionery festival along with setting up traditions which will symbolize the uniqueness of the community. 3) Educating youth and community members to be able to guide and show tourists around their community helping tourists to learn and to know more about the uniqueness of confectionery community to make the community more recognizable.

An investigation into the development of souvenir product prototype from Hmong embroidered fabrics to improve seniors quality of life in Kalayaniwattana District Chiang Mai Province.The aim of this study was to 1) develop a souvenir product prototype made from Hmong ethnic embroidered fabrics in Kalayaniwattana District Chiang Mai Province. 2) To develop innovative manufacturing processes to increase skills for the seniors to minimize the embroidery time. 3) To study the satisfaction towards the prototype of souvenir products from Hmong embroidered fabrics in Kalayani Wattana District Chiang Mai Province by using a sample of 200 tourists. The data collection tool was satisfaction questionnaire on the development of a prototype of a souvenir product from Hmong ethnic embroidered fabrics to improve the seniors quality of life in Kalayaniwattana District Chiang Mai Province on the aspect of its utility beauty manufacturing process and 3 souvenir product prototypes namely type 1 childrens cloth type 2 ladies robes and type 3 bags by using a random questionnaire. The data analysis generated from percentage statistics arithmetic mean and standard deviation. The study results based on the research objectives revealed the outcome as followed.l) To develop a prototype of a souvenir product from Hmong ethnic embroidered fabrics from sample group of 25 people the study found that the draft design that was satisfied as a souvenir prototype was group 1 childrens cloth. The most satisfied model was draft design 1.2 (= 4.36) group 2 shirts. The most satisfied womens group was draft design 2.1 (= 4.28). As for group 3 the bag which was assessed with highest satisfaction was draft design 3.1 (= 4.40). 2) To develop innovations in manufacturing process to enhance skills for seniors to reduce the embroidery duration it revealed that the star pattern was the simplest embroidery pattern reflecting Hmong identity through embroidered fabrics by application of antique tones together with the method of mixed silk embroidery with embroidering patch into round pieces to reduce the process and to facilitate fast embroidery process. 3) To study the satisfaction towards the prototype of souvenir products from Hmong ethnic embroidered fabrics part 1 the results of the general data study of the respondents found that most of the respondents were female accounted for 63.5 percent aged between 26-30 years representing 33.5 percent most of them were married 56% most of them graduated with a bachelors degree accounted for 60 percent most of them were employed as general staff accounted for 31 percent with monthly income at 15001-20000 baht representing 35.5% most of them domiciled in other provinces accounted for 55.5%. Part 2 information about the behavior of purchasing souvenirs found that most of the respondents already knew Kalayani Vadhana District Chiang Mai Province from social media channels (Social Network) accounted for 89 percent most of them had bought and used Hmong embroidered products 81.5 percent most of respondents would recommend other people to visit again at 100 percent most of the respondents perceived the souvenir prototypes were interesting 99 percent. Part 3 the satisfaction towards design and development of souvenir products prototypes made from Hmong embroidered fabrics found that the souvenir product prototypes that received the most satisfaction were type 3 bags (x-= 4.56 S.D. = 0.59.) in total aspects received the highest level of satisfaction followed by type 1 childrens cloth (x- = 4.52 S.D. = 0.55) with the highest level of satisfaction in all aspects and type 2 womens cloth (x-). = 4.45 S.D. = 0.65). Globally all aspects were satisfied at a high level.

The objective of this study was to develop the Homemade Black-Sesame Butter recipe. By adapt from 3 basic Peanut Butter recipes by replacing peanut to black-sesame 100% by total peanut weight. And improving the texture (spreading) by added Rice Bran Oil Shortening in 4 different level are 0% 10% 20% and 30% by total product weight. Randomized Complete Block Design (RCBD) was used to evaluate the sensory quality in terms of appearance color odor taste texture (spreading) and overall liking. Recorded the results of the characteristic of Homemade Black-Sesame Butter in the list with description to choose the best formula to get the experimental result. The result showed that the first formula of Homemade Black-Sesame Butter by replacing Peanut to Black-Sesame 100% by total Peanut weight. The characteristics are coagulated appearance matt-black color strong sesame odor medium sweet and the texture (spreading) showed that spread better than another recipe. Therefrom improving the texture (spreading) of Homemade Black-Sesame Butter by added Rice Bran Oil Shortening. The study showed the added level at 30% of Rice Bran Oil Shortening by total product weight of Homemade Black-Sesame Butter. The characteristics are coagulated and sticky appearance glossy black color high sesame odor lower sweet than the previous and very smooth texture (spreading). Homemade Black-Sesame Butter formula ingredients are cooked fine crush Black-Sesame 85% Rice Bran Oil Shortening 36.1% Soybean Oil 3% Powdered Sugar 1.7% Honey 3% and Salt 1.2% by total ingredients weight