The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

The development of the application to support tourism in Samut Songkhram province aims to develop accommodation search applications. Hotels attractions OTOP products to promote the distribution of OTOP products in tourist attractions to assess satisfaction with developed applications using AppSheet Google Sheet Google Map and other open-source software to develop and surveys to collect data assess satisfaction with built applications. Perform statistical data analysis Percentage average standard deviation The results showed that the application to support tourism in Samut Songkhram province Help promote comprehensive tourism in Samut Songkhram Province Enhances the distribution channels of OTOP products in tourist attractions. The results of the satisfaction assessment from 50 users in the sample system showed that users were satisfied with the application to support tourism in Samut Songkhram province with an average of 4.41 standard deviations of 0.06. Can be used.

This research aims to study 1) personal factors affecting confectionery brand loyalty 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation while inferential statistical analysis was T-test F-test and regressing analysis. The results were as follows: 1) most samples were female with Bachelors degrees single status private employee status and a monthly income of 10001-15000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders those are product personnel and process respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level followed by marketing promotion and distribution at an average level. Personnel products and prices had an effect at low levels respectively.

Special Project Study on Invention Tray with pedestal (Phan-Poom) released the smell from the cocoon. Have a purpose to study the process of producing Phan Tray with pedestals releasing scents from silk cocoons and to study consumer satisfaction Towards the invention Tray with pedestal released the smell from the cocoons. In which a special project studier conducts studies and collects relevant information the data obtained was designed to sketch design. Release the scent from silkworm in 3 styles which are SKETCH DESIGN - A SKETCH DESIGN -B and SKETCH DESIGN -C so that 3 experts will consider the styles of the 3 Phan tray. Phan Based on comments of experts After that I brought Phan to inquire. Satisfaction of target group from 50 individuals the data were analysed using frequency percentage and average values with the analysis results as follows Design and process for making Phan Bush release the smell from cocoons the results showed that Most experts agree that the suitable silkworm varieties for Phanpanrote hybrid silkworm varieties were the large yellow silkworm cocoons because the large yellow silkworm cocoons were large. And easy to peel separate each colour clearly Natural colour cocoons and the components of the Phan Bush should be fabricated from silk cocoons. Satisfaction of the target group towards the product of Phan-Poom invention releasing the scent from the cocoons Product Found that the respondents were satisfied with the suitability of the yellow silk cocoon Pairote Maipradit averaged 4.56 at the highest level. In terms of value and usage they were satisfied in using in various ceremonies with the average value of 4.58 at the highest level. Price satisfaction 4000 baht with an average of 4.02 the highest level. And the distribution locations were satisfied in the online market with an average of 4.64 at the highest level.

The special project study aims to create transformative jewellery for women from Lanna-style glass as well as to examine the satisfaction of the target groups on the jewellery. The different three design of the transformative jewellery were sketched based on the review information. The jewellery can be split into smaller pieces which are a necklace earrings and a brooch. Then a favourite design was considered by five experts. Some recommendations for better design were also provided. After that the jewellery was created according to the selected sketching. The satisfactions on the jewellery were collected from two groups of people; 1) twenty-five jewellery entrepreneurs and 2) twenty-five working women aged 18-60 years (Ministry of Labor 2019). The total data of fifty samples were analysed by using frequency percentage and mean. The results showed as following. Three of the five experts chose the design number three as the model was interesting. The necklace earrings and brooch can be detached to suit an outfit perfectly. The experts preferred the transformation by studs and hooks. Furthermore the colour tones are harmonious and can draw the human perception resulting in a variety application on an outfit. The satisfaction of two groups of people; 1) jewellery entrepreneurs 2) working women aged 18-60 years; were examined. It was found that for the style of the jewellery both groups were satisfied with the creativity of the jewellery design at the highest level the satisfaction means were 4.80 and 4.68 respectively. In terms of materials the entrepreneurs were satisfied with the novelty the strength and durability and the safety of materials at the highest level having the same means of 4.36. The working women were satisfied with the suitability of the materials at the highest level with the mean of 4.52. In terms of utility both groups had the satisfaction of wearing to parties at the highest level with the mean of 4.56 and 4.44 respectively. Regarding the price the entrepreneurs were satisfied with the price of 3999 baht at the highest level with the mean of 4.48. Also the working women were satisfied with the price of 2999 baht at a high level with the mean of 4.20. For the place of distribution both groups had the satisfaction of the jewellery stores at the highest level with the mean of 4.96 and 4.52 respectively.