จำนวน Repository ( 2131 )

การบริหารจัดการโดยใช้เทคโนโลยีและเครือข่ายสังคมที่ทันสมัยเพื่อให้บริการประชาชนของโรงพยาบาลตำรวจ
การบริหารจัดการโดยใช้เทคโนโลยีและเครือข่ายสังคมที่ทันสมัยเพื่อให้บริการประชาชนของโรงพยาบาลตำรวจ

The main objectives of this study were to study 1) problems of administration 2)the improvement guidelines and 3) comparing some sample groups’ comments to the overview of the administration improvement guidelines by the uses of modern technology and social network for people services of the police hospital. This study was a survey research using questionnaires which passed through quality including validity check and reliability check at 0.89 level. Total samples of 625 were patients receiving all outpatient services calculated by taro Yamane’s formula at the confidence level 94% The 458 sets of questionnaire were collected equal to 73.28% of the total samples. Statistics used in this study were percentage mean standard deviation and t-test. The study results showed that 1) the main problem was the Police Hospital operating by bringing modern technology and social network for people services is lack of an endeavor and care for the people; 2) the main improvement guidelines is the top executives of the police hospital should create knowledge understanding and be a good role model serving people with honestly endeavor and empathy. Meanwhile Police Hospital should set policies and plans which are clear and continuous to use modern technology training and develop all staffs to be ready for effective communication by using modern and universal hardware/software technology and social network for people services; 3) males and females undergraduate and bachelor’s degree or higher have no different opinions on the overall management improvement approach.

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การรับรู้ประสิทธิผลการบริหารลูกค้าสัมพันธ์ ความไว้วางใจคุณภาพบริการ ที่ส่งผลต่อความภักดีของลูกค้าที่ใช้บริการสถานตรวจสภาพรถเอกชนในจังหวัดพระนครศรีอยุธยา
การรับรู้ประสิทธิผลการบริหารลูกค้าสัมพันธ์ ความไว้วางใจคุณภาพบริการ ที่ส่งผลต่อความภักดีของลูกค้าที่ใช้บริการสถานตรวจสภาพรถเอกชนในจังหวัดพระนครศรีอยุธยา

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

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ความพึงพอใจของนักศึกษาที่มีต่อการจัดการเรียนการสอนหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความพึงพอใจของนักศึกษาที่มีต่อการจัดการเรียนการสอนหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research aimed to study students’ satisfaction towards teaching and learning management of bachelor of technical education curriculum from Rajamangala University of technology Phra Nakhon. The instrument used in this study was questionnaires which consisted of 5 aspects; curriculum lecturer teaching and learning process assessment and management. The statistics used in in data analysis were mean standard deviation two Independent t-test. The study found that the overall satisfaction of the students was at a good level (x = 3.97 S.D.= 0.64). When considering each aspect the highest students’ satisfaction was the lecturer aspect (x = 4.12 S.D.= 0.63). In the same fashion the teaching and learning process (x = 4.04 S.D.= 0.67) and curriculum aspect (x = 4.03 S.D.= 0.65). However students in different disciplines were not significant difference with the teaching and learning process of the Faculty of Industrial Education.

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กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม

This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.

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ความสัมพันธ์ระหว่างภาวะผู้นำกับปัจจัยที่สัมพันธ์ต่อภาวะผู้นำของผู้บริหารสถานศึกษา สังกัดสำนักงานเขตพื้นที่การศึกษามัธยมศึกษา เขต 1
ความสัมพันธ์ระหว่างภาวะผู้นำกับปัจจัยที่สัมพันธ์ต่อภาวะผู้นำของผู้บริหารสถานศึกษา สังกัดสำนักงานเขตพื้นที่การศึกษามัธยมศึกษา เขต 1

Because school administrators play an important role in the management of schools to achieve their objectives effectively. This research aims to study leadership of school administrators factors relating to leadership leadership and relationship between leadership and factors affecting leadership of school administrators. The research design was based on the correlation research . The samples used in the study were 185 of the school administrators and deputy director. The research instrument was a questionnaire. Statistics used in data analysis were frequency percentage mean standard deviation and pearson correlation. Research results found that 1) The administrators of the schools in the secondary education area 1 had the form of four types of leadership. The results showed that the patterns of leadership reflected in the supportive leadership style. The highest average was followed by participatory leadership. Leadership focused on success. 2) The results of the study on the level of factors related to the leadership of the school showed that the four factors were the opinions of the target group. It is important to have leadership in mind. The average score on the highest level of leadership was followed by group characteristics organizational characteristics and external environment. And 3) the relationship between leadership and related factors of the leadership of the school administrators was found to be positively correlated in all aspects.

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