The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.

This research aims to test the properties of concrete block mixed with basalt fragment as aggregates in products. The mix ratios of Portland cement type1 : basalt fragment : water are 1 : 10 : 0.7 1 : 10.5 : 0.7 1 : 11 : 0.7 1 : 11.5 : 0.7 and 1 : 12 : 0.7 by weight. The concrete block samples were mixed and casted in 7 x 19 x 39 centimeter by the concrete block molding machine. The concrete block sample testing follows the TIS 58-2533 standard on non-load bearing concrete blocks. From the results the density compressive strength and thermal conductivity of concrete block mixed with basalt fragment are lower than the common concrete block. In addition the water absorption and volumetric change are higher than the common concrete block. The optimal ratio in this work is 1: 11: 0.7

This research aims to study the using rock fragments of basalt mining to develop paving block product. The mixture ratios of Portland cement type1: basalt rock fragments: tap water are 1 : 4 : 0.45 1 : 4.5 : 0.45 1 : 5 : 0.45 1 : 5.5 : 0.45 and 1 : 6 : 0.45 by weight. The paving block samples are cast in 30 x 30 x 5 centimeter in dimension. The paving block sample testing follows the TIS 378-2531 on concrete flooring tiles. From the experiment bending strength of paving blocks with high quantity of basalt rock fragments is lower than paving blocks with low quantity of basalt rock fragments but the water absorption of paving blocks with high quantity of basalt rock fragments are higher. However all of basalt rock fragments paving block samples with lower than 1 : 5.5 : 0.45 of ratio can pass the standard.

This research aims to study the using oil palm fiber to develop ceiling board product. The mixture ratios of Gypsum plaster: oil palm fiber: tap water: catalyst are 1 : 0.15 : 1: 0.03 1 : 0.20 : 1: 0.03 1 : 0.25 : 1: 0.03 1 : 0.30: 1: 0.03 and 1 : 0.35 : 1: 0.03 by weight. The ceiling board samples are cast in 30 x 30 x 1 centimeter in dimension. The ceiling board sample testing follows the TIS 219-2552. The results show that the longitudinal and lateral breaking load Nail pull resistance density and thermal conductivity of ceiling board with high quantity of oil palm fiber are lower than ceiling board with low quantity of oil palm fiber while that the deflection and water absorption of ceiling board with high quantity of oil palm fiber are higher. However all of oil palm fiber samples with lower than 0.2 of ratio can pass the standard.

This research aims to study the using oil palm fiber to develop pseudo-plywood from polyethylene product. The mixture ratios of oil palm fiber : polyethylene are 50 : 50 55 : 45 60 : 40 65 : 35 and 70 : 30 by weight. The pseudo-plywood samples are cast in 30 x 30 x 1.5 centimeter in dimension. The pseudo-plywood sample testing follows the TIS 966-2547. The results show that the density bending strength modulus of elasticity thermal conductivity and tension perpendicular to surface of pseudo-plywood with high quantity of oil palm fiber are lower than pseudo-plywood with low quantity of oil palm fiber while that the water absorption and swelling by density of pseudo-plywood with high quantity of oil palm fiber are higher. However all of oil palm fiber samples with lower than 65 of ratio can pass the standard.