The objective of this research is to analyze the content and the principles of Chinese novel “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” and to apply this in our working and daily lives. The study found that Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion is about Lu Su Marquis Sun Quan invited Zhuge Liang to meet Sun Quan and join Liu Pei’s army. Whereas Sun Quan received the secret letter from Cou Cou joining him to destroy Liu Pei. Lu Su disagreed on that idea but more than ๒๐ scholars supported Sun Quan to surrender to Cou Cou. However Sun Quan had not decided yet. When Zhuge Liang met Sun Quan’ scholars they insulted Liu Pei and Zhunge Liang but Zhuge Liang replied in smart way; praised Liu Pei as the morality and also abuse the excellency as the immorality disgraceful and surrender to evil thief Cou Cou. All of the scholars replied nothing. When Zhuge Liang met Sun Quan he teased about Sun Quan would defect himself by joining with Cou Cou which made Sun Quan furious. However after Sun Quan understood and learned how to win the Cou Cou he calmed down but was still worried about the plan. Then lady Wu came to Sun Quan and reminded him about his mother’s word; “In Zhou Yu’s counsels your safety find”. According to the story “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” there are important principles about self-organization people management and job management. For example the self-organization and the great character that leaders showed as grateful honest kindness modesty generous competent intelligent patience and endeavor. People need to follow these principles to find success in their lives. Morality and integrity can win people. The human management from “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” the leaders could control their workers and were honest to them. They strictly punished but also giving compensation as the reward. The leaders always learn the new things and where honest decisive kind neutral supportive to the lower class and learned to share. The important principles form this part is “If you treat people well they willingly work with you”. The job management the leaders from the Romance of the Three kingdoms had the important ethic to perform their management as thinking about the majority always have a plan and held frequent meetings put the right man to the right job where keen listened to the others analytical prepare manpower and governed righteousness for the benefits of the people. The best virtues for job management are working for majority benefits having a plan listening to others and getting the right person in the right job.

The purposes of this research were to: study performance efficiency of Kasikorn Bank employees; to compare personal characteristics and performance efficiency of Kasikorn Bank employees; and study correlation of employee competencies to performance efficiency of Kasikorn Bank employees. The questionnaire and test were employed for collecting data from the sample group comprising 287 cases of Kasikorn Bank employees at Ratburana head office. The sample group was derived from simple random sampling. The frequency percentage mean standard deviation T-test one-way ANOVA and Pearson’s correlation with statistical significance at the level of 0.01 to 0..05 were applied for data analysis. The findings revealed that the majority of participants were female; aged between 18-30 years; working years were five years or more; and their position was unit chief. The result of difference comparison found that different genders ages and working years had no different effect to performance efficiency. Moreover correlation between employee competencies and performance efficiency of Kasikorn Bank employees it was found that correlation was at high level and the same direction.

The purposes of the study were to investigate the organizational commitment compare factors affecting the organizational commitment and explore related factors affecting the organizational commitment of the personnel working at Suan Dusit University the questionnaire was administered to 362 samples and analyzed by the percentage distribution mean - Way ANOVA and pearson product moment correlation coefficient analysis set at 0.05 statistical significance. The study results revealed that Suan Dusit University personnel had high level of organizational commitment in general. Factors related to overall working performance were good and working experience was in average. It is also found that the organizational commitment level of the personnel who were different in different in terms of age marital status educational level work tenure and salary Income at 0.05 statistical significance. Additionally overall working performance as well as working experience was highly and positively related to the organizational commitment in general.

sustainability; case study of an anonymous revenue office in Bangkok Region by using In-depth interview technique participative observation and open-ended questionnaire. The participants in the interview process consists of management superintendents and operators totaling 22 persons. The results show that there is a harmonization in each operational level of the organization and comply with the three objectives of risk management under COSO approach. However there is a lack of a measurement of successful level Evaluation to strategic planning and clear hedging guidelines under COSO - ERM in order to build concrete sustainability for the organization. In this study the author has proposed conceptual framework about factors affecting the effectiveness of risk management for organization sustainability to be tested in the future.

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.