The purposes of this research were : 1) studying the personal factors of coffee consumers premium gas station in Ayutthaya province 2) studying the marketing mix of premium coffee at a gas station in Ayutthaya 3) the decision to buying coffee premium gas station in Ayutthaya province 4) to studying the relationship between the individual factors on the decision to buy coffee premium gas station in Ayutthaya province and 5) to studying the relationship between marketing mix with deciding to buy premium coffee in a gas station in Ayutthaya province. The samples were to consumers who enter the job the shuttle back and buy coffee premium gas stations a total of 29 and 406. They used in this research are statistics used to analyze data the frequency percentage mean standard deviation and the Chi-Square data were analyze using a computer program. The results showed that: 1) most consumers were to female between the ages of 20-30 years of undergraduate study private employees. The average income per month 20001-25000 baht 2) analysis of the data will be relating to the marketing mix used in the decision to buy premium coffee overall consumers were already seeing a high level. The first two items in order from most to least find that the side with the highest mean score. The distribution channel followed by the physical price of the product. Promotion marketing provider and the average minimum was personnel. 3) the decision was to buying premium coffee at the gas station of consumers. Most were intending to intend to drink coffee the espresso because reasonable pricing. The coffee will has tasted smoother most coffee once a day each 1 cup of coffee at a time which pays less than 100 baht by buying time 12:00 to 14:00 pm during uncertain. Most choose to used because it will have been sample parking and comfortable. The coffee shop was offers Wi-Fi / internet free 4) the relationship between personal factors the decision was to buying premium coffee at the gas station consumers in Ayutthaya province were finding to be relate and the statistical was significance level and 5) the relationship was between marketing mix with the decision to buy premium coffee at the gas station consumers in Ayutthaya province found to be related the statistical significance level .05.

The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

The purpose of the study on decision making to buy Arowana fish online was to investigate the customers’ purchasing behavior on Arowana fish through online selling channels. This is a survey research study and the tools used in the study were the online surves generated from the review of relevant research papers. The data were analyzed from 311 customers using frequency mean standard deviation K-Mean clustering grouping. The research result revealed that most of the customers were males between 31-40 years old with buying reasons for the beauty of the fish called Malaysian Golden Arowana with the price between 5000 - 10000 baht. According to the study on the factors affecting the decision to buy Arowana fish via the online channel the respondents had a high level of decisionmaking on marketing mix in all aspects including the product physical environment price distribution channel process marketing promotion and person. It was found that male behavior was different from the female in terms of the price to purchase which was less than 5000 baht. It was also found that they were from all ages with the same reasons to buy fish for its beauty. However the fish species purchased and prices varied according to the age range. The respondents who were less than 20 years old bought high back Arowana fish for the price of lower than 5000 baht as well as those from 20 to 30 years old. The customers who were 31 - 40 41-50 51-60 and over 60 years old bought golden Malaysian Arowana on the price ranges from lower than 5000-10000 baht 20000 baht or more 5000 baht and lower and 10000 - 20000 baht respectively. By segmenting customers by means of K-Mean Clustering it was found that in Group 1 the majority were males aged 41- to 50 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of 5000 - 10000 baht. Group 2 was mainly males 21 - 30 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of lower than 5000 baht. Group 3 was mainly males who were 21 to 30 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of less than 5000 baht. The fourth group was all males aged from 31 to 40 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of 5000 - 10000