จำนวน Repository ( 76 )

คุณลักษณะที่พึงประสงค์ของนักศึกษาฝึกงานในทัศนะของผู้บริหารสถานประกอบการด้านการท่องเที่ยว
คุณลักษณะที่พึงประสงค์ของนักศึกษาฝึกงานในทัศนะของผู้บริหารสถานประกอบการด้านการท่องเที่ยว

The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.

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ความรู้และพฤติกรรมการบริโภคอาหารที่มีกรดไขมันทรานส์ของนักศึกษาสาขาการโรงแรมและการท่องเที่ยว วิทยาลัยอาชีวศึกษาสันติราษฎร์ในพระอุปถัมภ์ฯ จังหวัดกรุงเทพมหานคร
ความรู้และพฤติกรรมการบริโภคอาหารที่มีกรดไขมันทรานส์ของนักศึกษาสาขาการโรงแรมและการท่องเที่ยว วิทยาลัยอาชีวศึกษาสันติราษฎร์ในพระอุปถัมภ์ฯ จังหวัดกรุงเทพมหานคร

The purpose of this research are to investigate 1) personal factors of students majoring in Hotel and Tourism at Santirat Vocational College. 2) The students’ knowledge of trans fatty acids. 3) The students’ consumption behavior of trans fatty acids. 4) The relationship between the personal factors (gender age education average monthly income of students) and their knowledge of trans fatty acids. 5) The differences of consumption behavior among gender age education and average monthly income of students. The samples are 254 of vocational students. The questionnaire was used to collect the data. The statistics used to analyze data in this research were frequency percentage Mean Standard Deviation Chi-Square (χ2) t-test and ANOVA. The data was analyzed by statistical tools. It was found that most students knew very little about trans fatty acids. They sometimes consumed food with trans fatty acids. The finding also found that there were a relationship between knowledge of trans fatty acids and personal factors; gender age education and average monthly income of students with statistically significant level at .05. It was also found that different gender had different consumption behavior whereas age education average income of students were not different with statistically significant level at .05.

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ปัจจัยที่มีอิทธิพลต่อการเตรียมความพร้อมผู้ประกอบการสถานที่พักสำหรับการท่องเที่ยวเชิงวัฒนธรรมฮาลาลเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
ปัจจัยที่มีอิทธิพลต่อการเตรียมความพร้อมผู้ประกอบการสถานที่พักสำหรับการท่องเที่ยวเชิงวัฒนธรรมฮาลาลเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน

This research aims to study the factors that influence the readiness of enterprises destination for cultural tourism halal food to support the launch of ASEAN logistics. And to test the consistency of the model with empirical data. The quantitative research. The number of samples 410 results found. Environmental factors external factors ease factors service reliability factor environmental factors cost factors All the factors have a direct positive influence on the development of potential providers of transport tourists.

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กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร
กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร

The study of marketing strategies to promote agricultural tourism. Nonthaburi Province A study by a qualitative study (Qualitative Research) with the aim to study the agro-tourism. And to create a marketing strategy to promote the strengthening development and management of sustainable agricultural tourism. The format of the study was an analysis of the contents of the two types of data analysis and synthesis of information. The depth interviews with entrepreneurs tourists were 10 175 results showed that the strength of the agro-tourism market. Jobs including as a tourist destination near Bangkok just 30 kilometers and near many of the main attractions of Nonthaburi. Government to promote tourism in Thailand. The threat of agro-tourism market. Nonthaburi Province Many are starting to look like a tourist with a style similar to agro-tourism. Nonthaburi happen economy Political changes make an impact on tourism within the country and abroad. Including natural disasters You may step down from the forecast. The nature of the target audience is tourists who enjoy this natural area. Sociability Like traditional community commercial district. Casual tourist traveling with the family. Living in the city and suburbs like activity and eating together as a family. Benefits include vacation travelers have been eating a delicious taste. And a variety of deposit types. Get to enjoy the refreshing river. Immerse themselves in the lives of farmers in Nonthaburi. Like the storytelling tours of the area. According to the theory of marketing is to use because it can provide sales and marketing activities stimulate faster.

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แนวทางการพัฒนาผู้ประกอบการท่องเที่ยวท้องถิ่นเพื่อการต้อนรับนักท่องเที่ยวต่างชาติ ณ ตลาดน้าคลองลัดมะยม จังหวัดกรุงเทพมหานคร
แนวทางการพัฒนาผู้ประกอบการท่องเที่ยวท้องถิ่นเพื่อการต้อนรับนักท่องเที่ยวต่างชาติ ณ ตลาดน้าคลองลัดมะยม จังหวัดกรุงเทพมหานคร

The research aims to investigate the problems and needs of the Lat Mayom Floating Market community in order to find ways to develop the market and improve the ability of tourism stakeholders to welcome foreign tourists. The research methodology was qualitative and data was collected by means of in-depth interviews with 20 tourism stakeholders in Lat Mayom Floating Market and a focus group discussion with 6 of these stakeholders. The research results indicate that Lat Mayom Floating Market is centred on agricultural tourism that presents the Thai way of life. The research identified several problems faced by floating market stakeholders including: difficulty in communicating in English; lack of tourism facilities to welcome tourists in the area of the floating market; and inadequate transfer of local wisdom and knowledge of tourism management to the younger generation. Due to these problems the participants stressed the need to receive training to develop their English and tourism management skills as well as the need to improve tourism facilities at this tourist site. Possible solutions to these problems identified by the research results include a project to train locals in many topics such as basic English for tourism service techniques to welcome tourists and knowledge of sustainable tourism management. The target group of this project should be locals who live in the area of Lat Mayom Floating Market. It is important that the training program be long-term to enable locals to practice English that can be used in real situations. Participants suggested that such a program could be organised by volunteers or by the government. Recommendations for developing Lat Mayom Floating Market include raising the awareness of both locals and tourists about conserving the environment and tourist safety (especially when taking boat rides); and preserving authentic culture of locals by developing only the tourism facilities (e.g. public toilets) that need to be improved not ง developing too many facilities such as parking lots or accommodation in order to limit the number of tourists to ensure the sustainability of Lat Mayom Floating Market.

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