The purpose of the study was fourfold: 1) to construct a computer-assisted-instruction (CAI) of Basic Thai for Business Communication at 2) to determine the efficiency of the CAI at 80/80; 3) to compare the student learning achievement of the CAI based on the pretest and posttest scores ; and 4) to determine the students’ satisfaction towards the CAI. The subjects of the study were the 30 first-year undergraduate students majoring in Finance and Marketing the Faculty of Business Administration at Rajamangala University of Technology Pranakorn in 2008. The instrument and procedures comprised 4 parts. Part one contains the 8 units of CAI of Basic Thai for Business Communication each consisting of examples an end-of-unit exercise and a 5-item-end-of-unit test to measure lesson efficiency. Part two is the try-out CAI to determine its efficiency based on the results of the three respective groups which were initially 6 students majoring in Accountancy then 10 students majoring in Accountancy and finally 30 students majoring in Accountancy from the Faculty of Business Administration. The data were analyzed in percentage and mean. Part three comprises the tests consisting of the 30-item pretest and posttest containing the shuffled pretest items to compare the student achievement. The learning achievement was determined by t-test. Part four is the 10-rating scale items to survey the students’ satisfaction towards the CAI. The data were interpreted in mean score.The results indicated as follows: 1) the CAI of Basic Thai for Business Communication can be effectively complemented to teaching and learning; 2) the efficiency indication of the CAI of Basic Thai for Business Communication was higher than the set criteria 80/80 at 84.58/87.44; 3) the posttest scores were significantly higher than the pretest scores at 0.05; 4) The students were extremely satisfied with the CAI of Basic Thai for Business Communication in all aspects at Σ x 4.37.

The purposes of the research were to study satisfaction and expectation level and to compare satisfaction and expectation of enterprises toward the communication skills of undergraduate students of Rajamangala University of Technology Phra Nakhon. The random sample consisted of 145 enterprises. The tool used in this research was a questionnaire. The data were analyzed by a percentage means and independent samples t-test. The result revealed that the level of satisfaction and expectation of enterprises toward the communication skills of the undergraduates was highly rated at 3.71 and 4.30 respectively. Concerning the satisfaction the use of polite spoken language with other people time and situation reached the highest level (4.06) but the lowest level (3.26) was the correct pronunciation of words. In addition although there was a significant difference in the employers’ sex their expectation was not different except the satisfaction.

The purpose of this quasi-experimental research was to study the effect of an English camping program based on Cognitive Behavioral Theory on students self-efficacy in using the language for communication. The population of the study 118 first-year students of the faculty . of Liberal Arts Rajamangala University of Technology Phra Nakhon in the academic year 2009 were divided by using simple random sampling into 3 groups: experimental· group 1 whose members were assigned to participate in the English camping program based on Cognitive Behavioral Theory; experimental group 2 of which the members were given the infonnation on Cognitive Behavioral Theory and how to develop self-efficacy in using English for communication to read ; and the control group. The instruments used were a questionnaire a self-assessment questionnaire on self-efficacy developed by the researchers and Before & After reviews The statistics used were percentage and t-test. The results were as follows: 1. The level of self-efficacy in using English for communication after the groups participation in the English camping program based on Cognitive Behavioral Theory was significantly higher at the level of 0.05 which was not significantly different at the follow -up. 2. The self-efficacy level after participation in the English camping program was significantly higher at the level of 0.05 than that of the experimental group 2 after being assigned to read. 3. The level of self-efficacy after participation in the program was statistically higher than that of the control group at the level of 0.05. 4. The qualitative data collected from the group participating in the program indicated an improvement in the level of self-efficacy in using English for communication.

This research aims to for the development of an automated message response system using the LINE bot program for supporting information technology work. For supporting the reporting of computer problems the Internet the use of audiovisual equipment within the Faculty of Business Administration. Including basic troubleshooting for users. The results showed that developing an automated message response system using the LINE bot program. For IT support the use of Line Bot by using Line to report problems enables better interaction between users and device administrators. Allows users to be aware of basic solutions. Which is also a convenient and quick way to report problems save cost because within the area of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon has full internet service that the lecturer and staff can connect internet at all times.

The purposes of this research were 1) study the level of perceived usefulness perceived ease of use attitude towards social media and using social media of the elderly people in Bangkok 2) compare the use of social media for the elderly people classified by personal factors and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean standard deviation t-test One-Way ANOVA and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48 𝑥𝑥̅= 2.95). The elderlys attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age educational level and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness perceived ease of use and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.