Sufficient and sustainable well-being of all Thai citizens has been the main government’s objective for national development. Whether it is about the good health of the people or the countrys economy. The main goal of the government is always to assure that everyone can live happily without torment no matter which state in life they are; working or retired everyone has to be able to live comfortably. That is why the government allocates state welfare to the people continually throughout many forms such as 30 baht for all medical care & treatment project which involves the treatment of all diseases for all Thais. And the living allowance for the elderly etc. These things that the government gives to the people for their well-being are good solution. But it would not be good if the allocated budget has to increase every year due to the number of the retirement age population that has increased more and more over the years and causing the government’s initial projects to cross way the actual needs. Despite the governments policy to support the elderly in reality of the welfare of the state to care for the elderly seems to be quite inadequate. Some says that it is not enough for sustenance and claim that the elderly pension do not meet the actual expenses in their everyday life. To summarize many have agreed that the support for the elderly is too little in most peoples eyes. So it is only logic to focus in finding the real need of the living for the elderly population. At present it can be seen that the elderly population is increasing but they are still unable to sustain themselves. There is also a problem with managing their life plan in retirement to be effective and sustainable because most of the population still lack in knowledge and understanding for effective preparation for retirement and causing some people to feel that they do not have enough support regardless of whether government agencies provide state welfare or not. In this research the researcher studied the sustainable management planning for retirement: a case study of the Chet Samian community Photharam District Ratchaburi Province. The researcher uses survey research which applies quantitative research methods. (Quantitative Research Method) using the Chi-square test method and the sample in this research is the population of working age group aged 25-59 years living in Chet Samian community Photharam district Ratchaburi province. A total of 400 people were aimed at the following research objectives: 1) To study the attitudes and behaviors of life management of people in retirement age by considering the sample group working age between 25-59 years old. 2) To find ways to promote sustainable planning for life after retirement and 3) To study the problems that occur before and after retirement by considering the sample group working age between 25-59 years old. After the researcher has collected the data and used it for analysis. The researcher found that most of the personal data of the sample population were female aged between 30-40 years single no children bachelors degree with income less than 15000 baht being a civil servant/state enterprise employee. Their intention after retirement is to run a personal business currently living with family (husband/wife/children) and intends to continue living with family (husband/wife/children) after retirement equal proportions between homeowners and residents most of them dont have credit cards. In addition the researcher also found that female aged between 25 - 29 years single bachelors degree with income less than 15000 baht is a government official/state enterprise employee has intention after retirement that they will run a personal business currently living with family (husband/wife/children) and intends to continue living with family

Research on Restaurant Demand for Seniors in Bang Sue Dusit and Phra Nakhon Districts Bangkok The objective was to study consumer behavior of the elderly. Food demand for senior citizens in Bang Sue Dusit and Phra Nakhon districts Bangkok The population used in this study were 400 elderly people in Bang Sue Dusit and Bangkok areas. The survey instrument was a questionnaire. The statistics used were frequency frequency percentage mean standard deviation. Two-group mean difference test and One-way ANOVA Analysis of Variance. The results of the study found that most of the respondents were female. Age between 60 - 69 years marital status Most of them are working as government pensioners. and earn less than 10 000 baht. An analysis of the behavior of the elderlys restaurant use revealed that the elderlys behavior of using the restaurant when they are together with their family. The type of restaurant that the elderly use the most is national restaurant. The frequency of using the restaurant for the elderly most of the time. The elderly will go to the restaurant on Saturday - Sunday. The elderly tend to use the restaurant 2-3 people at a time. Access to restaurants more than 501 baht or more. Results of the analysis of restaurant needs for the elderly. Classified by service marketing mix it was found that the elderly had demand for restaurants classified by service marketing mix. Overall its at a high level. The elderly had the highest level of need for physical characteristics followed by personnel at the high level. and the price is at a high level respectively. The results of the hypothesis testing of restaurant demand for the elderly and demographic characteristics revealed that gender age and income were different. There are different restaurant needs for seniors. Analysis of 4Ps marketing strategy the shop must focus on producing fresh clean products and the food must be beneficial to the health of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly.

This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

The objective of this research was to study the factors affecting stress of elderly in Ban-Klong district amphur Muang Phitsanulok province. The 300 elderly in specific area was sampled by stratified sampling and questionnaire was used as a tool in this research. The result indicated the causes of stress could be classified into five factors. The first factor was personal problem such as aging health and injury and timeless. The financial status eg. higher living expense insufficient salary and lower allowance was ranked as the second factor. The third was family status for example death of spouse tribulation and family controversy. The social state – leadership – and environmental problem such as disaster was ranked as the fourth and the fifth respectively. However the stresses were relieved by watching TV seeing movies doing favourable hobbies making merit relaxing doing meditation and praying. Finally effectively management of stress resulted in better mental health and living with wellness.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia