จำนวน Repository ( 85 )
ความคาดหวังของผู้ปกครองที่มีต่อคุณภาพของผู้เรียน ในสาขาวิชาเทคโนโลยีการจัดการสินค้าแฟชั่น คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study and compare the level of expectations asked parents on the quality of the student division of Fashion Merchandising Technology. Faculty of Home Economics Rajamangala University of Technology Phra Nakhon in three aspects: Knowledge and professional skills attitudes moral and appropriate of value and social responsibility participation and adaptation in society happily. The population is parents of students at the Fashion Merchandising Technology 1-4 year 2557 was used questionnaire prepared. Data were analyzed by using percentage mean standard deviation and the T-Test F-Test. The results showed that the highly prospective parents on the quality of student in the Division of Fashion Merchandising Technology Home Economics Technology Rajamangala University of Technology Phra Nakhon These three aspects are average in high level (3.93). And expectations of the parents on the quality of the students Classified by personal background of parents was found. Did not differ significantly at 0.05
การวางแผนการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย
This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.
การศึกษาเพื่อการพัฒนาบรรจุภัณฑ์ร่วมสมัย ในการเพิ่มยอดจำหน่ายสินค้าแก่ ชุมชนจากผลผลิตคงเหลือทางการเกษตร กรณีศึกษากลุ่มวิสาหกิจชุมชน แปรรูปผลผลิต อ.เดิมบางนางบวช จ.สุพรรณบุรี
The preparation of this project is to study the development of contemporary packaging to increase. Sold its remaining output from the agricultural community. A case study of community enterprise products processing. District Doem Bang Nang Buat district. Suphanburi to design and develop a new form of packaging. Technically packaging designAccording to a study by the packaging. Can be divided into two categories : The study design packaging. Can be divided into two categories found. 1. Structural Packaging The format of the package can be purchased on the market. Based on the usage right. To comply with the reduced cost is not very high but can work well. The packaging is a rectangular shape that is easy to deploy overlap. Make no space to display the product for distribution. The packaging of the processed banana products including banana and four rolls of dried banana banana banana chips and stir to choose the material used is aluminum foil bags with zip lock. Has the ability to prevent the protection of gas permeability gas oil and light perfectly. Therefore to protect and preserve the product contained within life. Packaging of carved bamboo shoots. Choose materials that will be used as a glass bottle. Physical properties clean and safe. High heat resistance Last for long After use can be cleaned and recycled into new packaging. Packaging of dried Roselle. Material selection is a clear plastic bag. Made from polyethylene Paulinus ethylene (PE) low density polyethylene (LDPE) and outer structure used to be the box art paper (Art Paper) paper made from chemical pulp. (Pulp manufactured using chemicals) and a smooth surface on one side. The glaze is shiny gloss Or the time A white paper Print images with high detail. The images came out sharp and beautiful. And packaging of sugar cane The material is selected to handle plastic canister with a lid that can be used inside the body. And a belt outer material is coated paper (Art Paper) boxes and packaging units. (Tray forming a rectangle) to select a paper material coated PET plastic that is resistant to moisture and grease. The printing system is offset (Off Set Printing) Printing System is the most commonly used around the world today. Because the prints are streamlined in the artwork. Printing is hassle-free printing multi-color or four-color images with exquisite beauty so much so type in the number. The price will be even lower. 2. Graphic Packaging It is the concept The format used bright colors beautifully. Notably the main color is green. Yellow represents the yield from agriculture. And colors from the color of the underlying agricultural production such as Roselle drying. Use of hibiscus pink and purple. Yellow or brown tones Instead the color of molasses sugar cane used to make patternsillustrations etc. are used as the main characteristics of photo-realistic. The background is a graphic image editor with the content. The story of a product/ product And showcase The identity of the group / community The audience wants to highlight agricultural products. Awards / Portfolio Contest and history/ origin of the Community Enterprise ripe bananas privatization Gold Group has detailed information on the various packaging-related products as required by law. To build confidence the more buyers. The characters used to write a simple and contemporary look flick easily read. The findings Summary of satisfaction on the new packaging. 1. Structural Packaging Has satisfied most of the forms. The overall packaging Are appropriate to the product At the highest level with an average of 4.80 2. Design a graphic package. Most are satisfied with the package. Bright colors are the most beautiful with an average of 4.86
การขยายโอกาสทางการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทย เพื่อสุขภาพสำหรับผู้สูงอายุไทย
This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.
การศึกษามาตรฐานการจัดการโซ่อุปทาน การกระจายสินค้าและการตลาดของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาลในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน
The research on the process of supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community was aimed (1) the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community and (2) to determine the consistency of a causal model that influenced the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community with the empirical data. The variables used in this study were the independent variables including the availability and the readiness of the entrepreneurs. The mediator variables were the raw material transportation management and safety standard. The dependent variable was the supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 350 entrepreneurs of the meat processing industry in Thailand. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model and qualitative research methodology. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 288.294 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081. The chi - square relative (2/df) was 1.127 with index of harmony (GFI) equal to 0.975 AGFI = 0.951 RMSEA = 0.017 The results showed that (1) the availability of resources had a positive influence on the transportation of raw materials (2) the availability of resources had a positive influence on safety standards (3) the entrepreneur readiness had a positive influence on the transportation of raw materials (4) the entrepreneur readiness had a positive influence on safety standards (5) the transportation of raw materials had a positive influence on safety standards (6) the transportation of raw materials had a positive influence on the supply chain management distribution and marketing and (7) safety standards had a positive influence on the supply chain management distribution and marketing of halal meat processing industry in Thailand to support the ASEAN Economic Community. The findings suggested that the meat processing industry should focus on the supply chain management distribution and marketing by promoting personnel deeper understanding to develop halal food. The government should also support the halal food industry as well