The purposes of the study on factors affecting Scotch brand loyalty were to examine personal factors of Scotch brand purchasers opinions on the brand equity degree of loyalty and brand equity factors that affected Scotch brand loyalty. The data were collected from 405 buyer samples selected from Cochran sample size formula and were analyzed by descriptive statistics including frequency percentage mean and standard deviation. As for inferential statistics Pearson Product Moment Correlation Analysis and multiple regression analysis were applied. The results showed that the opinions on the brand equity factors on three aspects of the brand regarding the brand recognition the brand association and the quality perception were highly regarded. Opinions towards Scotch brand loyalty in terms of attitude and behavioral aspects were also high. The hypothesis test results suggested that factors related to brand equity in terms of brand recognition brand association and quality recognition affected Scotch brand loyalty in the overall attitude and behavior aspects.

The objective of this research was to study (1) generality of planning organizing leading controlling and management (2) the influence planning organizing leading controlling involvement management. This study was conducted by applying 2 research methodologies both quantitative & qualitative. Quantitative approach questionnaire was used to collect data from 59 of the man who breeding red-whiskered Bulbul in shelters by purposive sampling. The data was analyzed using hierarchical regression analysis. To the qualitative approach in-depth interview was conducted with the man who breeding red-whiskered Bulbul in shelters and used to observed behavior during competition of red-whiskered bulbul by researcher. The results indicated that the procedure to set step check man readiness bird readiness had the influence 42.2 percent the management of the business of breeding red-whiskered bulbul in shelters

The purposes of the study on service quality influencing behavioral intention of Government Housing Bank users (headquarters) were to explore opinions behavioral intentions and service quality that influenced the Government Housing Bank (Head Office) users’ behavioral intention. The samples used in this study were 222 customers who came to the Government Housing Bank from 9.00 am to 11.00 am and 1.00 pm to 3.30 pm. They were chosen by the systematic sampling method. The statistics used for data analysis were frequency percentage mean and standard deviation. The hypothesis was tested with correlation coefficient (R) and regression analysis at significant level of 0.05. It was found that Government Housing Bank (headquarters) users were mostly females between 31 and 50 years old with bachelor degrees working for the state enterprise and earned the average monthly income over 30000 Baht. The level of the quality service was high revealing the service with attention trustworthiness reliability and intention. Tangible services and behavioral intentions were at a high level including the buying intention word-of-mouth behavior complaint behavior factors on price sensitivity and the service quality which influenced the behavioral intention of the government housing bank (Headquarters) users at the 0.05 level of significance.

The purposes of this research were to investigate the level of organizational justice perception and employee engagement and the influence of organizational justice perception and employee engagement at a real estate company. The sample consisted of 175 real estate company employees from 10 departments. The tool used in the study was a questionnaire. The collected data were analyzed by a computer software program to calculate the percentage mean standard deviation One-way ANOVA and simple regression analysis. The study indicated that the majority of respondents were females with the age between 20and 30 years old with bachelor degrees and a maximum of one to five years of work tenure. The analysis of the justice perception and employee engagement levels revealed that the relationship between individuals in the organization was at a high level; however the aspects regarding incomes work process information perception and engagement were at moderate levels. The analysis of hypothesis based on personal factors demonstrated that gender age status education level working age had different levels of justice perception at the statistical significance at 0.05as follows. 1. Employees with different genders had dissimilar justice perception which resulted in the overall organizational engagement in terms of information perception and engagement 2. Employees with different ages had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 3. Employees with different status had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 4. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of personal relationship and incomes. 5. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes and work process.

The purpose of this independent study was to investigate factors influencing motivation of Thai tourists visiting Black Sand Beach Laem Ngop District Trat Province. The samples used in this study were 400 Thai tourists who came to visit at Black Sand Beach Laem Ngop District Trat Province. The research instrument was a questionnaire to collect data which were analyzed through frequency percentage average values standard deviation t-test and F-test (One Way ANOVA). The study result indicated that there were more male tourists traveling to Black Sand Beach Laem Ngop District Trat than female. Most of them were single and 21-30 years old earning 15000-30000 baht per month. They lived in other central provinces rather than Bangkok and habitually traveled with the families once or twice. They obtained information from the internet and came for leisure activities that had attractively motivated them to find the adventure visit the natural tourist attractions which were friendly and quiet. In conclusion Thai tourists differed in terms of their demographic characteristics such as gender age occupation income educational level residence and status at the 0.05 level of significance; however their traveling motivation was insignificantly different