จำนวน Repository ( 98 )

พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า  กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)
พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

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การรับรู้และการจดจำสื่อโฆษณากับการตัดสินใจซื้อเครื่องสำอางประทินผิว  : กรณีศึกษาผู้บริโภคในกรุงเทพมหานคร
การรับรู้และการจดจำสื่อโฆษณากับการตัดสินใจซื้อเครื่องสำอางประทินผิว : กรณีศึกษาผู้บริโภคในกรุงเทพมหานคร

Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education awareness and recognition with advertising media buying decisions cosmetic skin care : a case study of consumers in Bangkok. The purpose of the research was to determine the relationship between population factors that influence the decision to buy cosmetics skin care products. The quantitative research questionnaires were used to collect data. Sample of 385 people living in Bangkok. And a quota sample using a specific classification by age group. By focusing on the awareness and recognition of the media. The results showed that the decision to buy cosmetics skin care. With a focus on advertising. TV Radio media magazines newspapers online media and media at the point of purchase moderate (34.00) analysis test t-test to test the F-test and test different pairs by way of (Scheffe Method) found demographic factors and the cost to buy cosmetics and skin care. Age education occupation and income per month. As a result the decision to buy it. From measurements with statistics Eta found that the perception of the media are related to the cost of purchasing cosmetics skin care at a low level (0.94) and measurements with statistics Eta found recognition. Media are related to the cost of purchasing cosmetics skin care is low (0.11) were also suggested. Entrepreneurs do not have the media hype

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การศึกษาและพัฒนาวัสดุปลูกพืชน้ำหนักเบาจากกาบมะพร้าวเพื่อใช้กับสวนแนวตั้ง
การศึกษาและพัฒนาวัสดุปลูกพืชน้ำหนักเบาจากกาบมะพร้าวเพื่อใช้กับสวนแนวตั้ง

The study and Development Lightweight growing media by Coir to use a Vertical garden.To create thermal comfort for building users are the main factors causing the air conditioning. The cause of the electrical consumption. Thus bringing the tree into the building. In the past the building that used tree. Create a homey Subsequently it has adopted a large tree used for the purpose of lowering the temperature of the surrounding buildings. Developed into a roof garden Reduce heat to pass through the roof. And is currently being applied in the manner of a green wall. This helps reduce the heat that enters the building through the building envelope as well. The behavior of the tree to absorb water from the roots to the leaves and then passed to photosynthesis. Such a process makes the water evaporates and the air has been cooled by the surrounding trees The Heat pulled away for the evaporation of water. Such a process which happens from time to time no matter how much humidity in the air. The cool environment is another factor that manipulates the ambient environment to environment and buildings The benefits of trees in the green areas of the city this is helping to reduce and prevent the phenomenon of urban heat island The study and Development Lightweight growing media by Coir to use a Vertical To reduce the weight of structural data were collected to design the plant material. Then the data from design professionals and vertical landscaping questionnaire. And interviews to analyze the result. And amends To test plant material vegetation series of 12 trials by planting vegetation. On the wall a series of three experiments wall. (Width 1.20 m. Height 3.00 m.) Of the test data and the growth of vegetation. Found that plants grow well on a series of plant material. The unit is lightweight and planting is not burdened with the weight of the building structure.

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ปัจจัยที่ส่งผลต่อความต้องการเรียนรู้สื่อเทคโนโลยีของผู้สูงอายุในยุคหลอมรวมเทคโนโลยี
ปัจจัยที่ส่งผลต่อความต้องการเรียนรู้สื่อเทคโนโลยีของผู้สูงอายุในยุคหลอมรวมเทคโนโลยี

The objectives of this research to investigate 1) the level of elderly acceptance of technology and support. 2) Individual factors influence the elderly learning. The quantitative approach was applied by using questionnaire in data collection. Data was collected from 320 elderly people. Descriptive and inference statistics were used: percentage mean standard deviation Pearson correlation and multiply regression analysis. The findings indicates that there is the highest level of elderly acceptance of technology and support. The elderly people also use the Internet mainly to communicate with others followed by watching movies and listening to music. The most important technology support for the elderly is the Internet and computer use in a public place such as library hospital and elderly center with an expert encouragement. Provide knowledge and skills for the elderly using technology is the second most important technology support. Factors influencing the elderly learning in technology media are as follows: 1) Individual factors: the level of education occupation current salary and computer experience. This factor can explain the influence is 24.6 percent. 2) The elderly acceptance of technology 3) Technological support for the elderly. These two factors can explain the influence is 39.7 percent.

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การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย
การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย

The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.

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