จำนวน Repository ( 96 )
ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)
This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 2) study the association of the effectiveness of marketing communication mix and corporate image in order to promote telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 3) study the association of corporate image in order to promote and increase its potential to compete in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. and 4) study the association of the effectiveness of marketing communication mix and competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. The Purposive Sampling was selected as a method to figure out a sample group who was the staff of TOT Public Company Limited in Bangkok. Staff’s job position were as follows; 1) Customer Service Center Manager 2) Financial Administrator and 3) Services Administrator 195 persons in total. The data were collected by using the questionnaire which was divided into 5 parts. The first part was the general information of the respondent’s status. The second part was the viewpoint of the marketing communication mix. The third part was the viewpoint of the corporate image in order to promote marketing. The fourth part was the viewpoint of the competitive potential in telecommunication business. And the fifth part was the closed-ended questions of the problem and solutions. This research was using descriptive statistics to analyze such as frequency percentage average SD (Standard Deviation) t-test One way ANOVA and Pearson‘s Correlation Coefficient analysis as hypothesis testing.
รูปแบบสมรรถนะวิศวกรฝ่ายผลิตในอุตสาหกรรมยานยนต์และชิ้นส่วน กรณีศึกษานิคมอุตสาหกรรมอมตะซิตี้ระยอง
This research is aimed to developed and evaluate a competency model of production engineer in the automotive industry. The data is collected from Amata City Rayong. The research is performed with two steps: 1) create an engineering competency in the automotive industry using Delphi technique with 17 experts. Then 2) review the engineering competency with the focus group of management staffs from automotive industry in Amata City Rayong. The statistics used in the analysis were percentile median and inter-quartile range. The results show that competency is consist of three parts. Part 1: management competency Part 2: functional competency Part 3: production engineering characteristic and consisted of four parts 1) the management of operational performance 2) production engineering 3) engineering knowledge 4) personal characteristics. Examining results in the competency model of production engineer in the automotive industry: the data is collected from Amata City Rayong created are appropriate and feasible in practice and performance as a performance model is built according to expert opinion.
Study the shrinkage percentage of plastic polyethylene terephthalate (PET) used with make blow mold
The shrinkage depended on the product shape and the type of plastic used in blow This research aims to study the shrinkage percentage of plastic polyethylene terephthalate grade : N1 used with the make blow mold in 2 stages. The testing results were as follow. vertical shrinkage percentage ( Z axis ) was 0.787 percentage and horizontal shrinkage Percentage ( XY axis ) was 2.13 percentage
A Study of Competencies of Community Enterprise (OTOP) Entrepreneurs in the Central Region of Thailand toward ASEAN Economic Community
The objectives of this research is to study the current competencies assess competency requirement of community enterprise (OTOP) entrepreneurs in the central region of Thailand and provide them guidelines toward ASEAN Economic Community. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research are the 189 community enterprise (OTOP) entrepreneurs with a 82.54% response rate. The results were as follows : Attributes and skills indicated by current competencies were at high level while knowledge was medium level. The competency requirement attributes skills and knowledge were at high level respectively. The fundamental preparation for competency of community enterprise (OTOP) entrepreneurs in the central region of Thailand toward ASEAN Economic Community should develop competencies in knowledge attributes and skills especially in the international trading regulation international language information technology and management. The community enterprise (OTOP) entrepreneurs should increase skills in the continuous expertise in product development and organization as well as seeking for new markets and creating continuous business networking including organizational innovation acceleration. The community enterprise (OTOP) entrepreneurs should develop attributes to seek for business opportunities widen continuous knowledge and innovation and increase potential organizational development. The suggestions were that the community enterprise (OTOP) entrepreneurs should develop competencies and seek for source of information and ask for government support to get into ASEAN Economic Community. The government sector should support knowledge skills attributes and cooperate with school financial and other to develop potential of community enterprise (OTOP) entrepreneurs in a long term.
Analysis of needs and expert’s opinions on the competency required of computer Job category for work integrated learning (WiL) in higher education
The aim of this research is to analyze the needs and opinions of experts concerning competency required for computer related jobs in the present and the future. Its outcomes would be used in designing a Work-integrated learning (WiL) programs in undergraduate computer related programs (Computer Engineering Software Engineering Computer Science Information Technology and Information System) which meet quality standard specified by The Association for Computing Machinery (ACM) The Association for Information Systems (AIS) and The Institute of Electrical and Electronics Engineer - Computer Society (IEEE-CS). The forty educational institutions and industries in line with the development of hardware and software the installation of operating system the installation and maintenance of the network the application of information technology and the use of information system in management were invited to participate in this study. The instruments employed for data collection were questionnaires comprising six parts: 1) General Knowledge of Computer Personnel; 2) Knowledge of Computer Engineering Personnel; 3) Knowledge of Software Engineering Personnel. 4) Knowledge of Computer Science Personnel; 5) Knowledge of Information Technology Personnel and 6) Knowledge of Information System Personnel. Statistic devices used in analyzing the data were frequency percentage arithmetic mean and standard deviation. The results were also compared with the performance analysis of Competency of Computer Jobs Category in ASEAN countries Japan Europe and America. The results were also validated by 12 specialists using a purposive sampling from educational institutions enterprises and the professional associations. It was found that the Competency Required of Computer Job Category for educational management on WIL program were: 1) Computer Architect 2) Computer Support 3) Computer Specialist 4) Project Manager 5) Software Development 6) Applied Program Specialist 7) Computer Consultant 8) Sale and Marketing and 9) Computer Education Trainer. All job positions should be consistent with the empirical data which are statistically significant at p-value =0.05. The Competency Required of Computer Job Category overall fit are accepted.