The objective of this research is 1. To design innovative products for the elderly from local palm sugar palm that can help and promote health in their lives. 2. To create innovative product design guidelines for the elderly from palm sugar palm local wisdom. Which is unique to the community able to be manufactured to upgrade products developed from local knowledge The design method is to study the behavior of health problems of the elderly physically which has changed. Due to old age Is a physiological change Muscle weakness Reduced strength Taking care and promoting physical health of the elderly is important. The researcher conducted a research using 5 innovative product design methods for the elderly that can help promote health in the lives of the elderly. The results of the experiment by using product innovations for the elderly from local wisdom Tan palm wood that can help and promote health in life. The trial was conducted with 50 elderly people in the conceptual model. In front of usage it was found that the elderly were satisfied with the product innovation for the elderly at a very good level. Products from palm sugar palm Is a product that is made from the trunks of palm sugar palm Is a valuable work Is a local identity the study of using palm sugar wood as material for product preparation for the elderly needs to communicate the meaning of palm sugar wood. Which is a way of life and wisdom showing the good memories of the elderly and able to create patterns and guidelines for creating unique products for the community. Value of life and dependence on nature. Which is a natural resource that is locally important.

Research on Restaurant Demand for Seniors in Bang Sue Dusit and Phra Nakhon Districts Bangkok The objective was to study consumer behavior of the elderly. Food demand for senior citizens in Bang Sue Dusit and Phra Nakhon districts Bangkok The population used in this study were 400 elderly people in Bang Sue Dusit and Bangkok areas. The survey instrument was a questionnaire. The statistics used were frequency frequency percentage mean standard deviation. Two-group mean difference test and One-way ANOVA Analysis of Variance. The results of the study found that most of the respondents were female. Age between 60 - 69 years marital status Most of them are working as government pensioners. and earn less than 10 000 baht. An analysis of the behavior of the elderlys restaurant use revealed that the elderlys behavior of using the restaurant when they are together with their family. The type of restaurant that the elderly use the most is national restaurant. The frequency of using the restaurant for the elderly most of the time. The elderly will go to the restaurant on Saturday - Sunday. The elderly tend to use the restaurant 2-3 people at a time. Access to restaurants more than 501 baht or more. Results of the analysis of restaurant needs for the elderly. Classified by service marketing mix it was found that the elderly had demand for restaurants classified by service marketing mix. Overall its at a high level. The elderly had the highest level of need for physical characteristics followed by personnel at the high level. and the price is at a high level respectively. The results of the hypothesis testing of restaurant demand for the elderly and demographic characteristics revealed that gender age and income were different. There are different restaurant needs for seniors. Analysis of 4Ps marketing strategy the shop must focus on producing fresh clean products and the food must be beneficial to the health of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly.

This research aimed to: 1) develop an elderly quality of life promotion model for self-reliance through community product processing: 2) develop community product processing to promote income of the elderly and: 3) promote coexistence activities among the elderly. The research was qualitative research using document examination an in-depth interview with 10 key informants group discussion and non-participant observation. The results showed that: 1) the development of an elderly quality of life promotion model for self-reliance through community product processing encouraged the participation in the community product processing among the elderly: 2) the community products were processed in the community to promote income for the elderly and: 3) the community in collaboration with the municipality promoted the coexistence of the elderly. A new model discovered from the development of quality of life using processing community products was an integration of community knowledge management in processing community products based on the sufficiency economy philosophy. This research led to new the findings as follows. 1) The community participation from the associates included community municipality government organizations educational institutes and supporting organizations. 2) The products focused on herbal products for the elderly that were found in the households easily found and were medicinal plants for cooking such as Moringa lemongrass pandanus Indian Gooseberry etc. 3) The guidelines for promoting activities in coexistence of the elderly included elderly school activities volunteer activities Buddhist important day activities traditional activities and community enterprise members.

The objective of this research is to study and analyze social support including search for social support models for the. It is a qualitative research that collects data from in-depth individual interviews with 15 elderly and group discussions with elderly representatives and other 12 involved persons. The data collection also includes field observations and notes. We use content-based data analysis interpretation and describing from the phenomena that occurred. The results reveal that: Social support for the elderly’s well-being based on (1) self-level or self-reliance that was an attempt to help themselves as much as possible. This to make oneself feel valued to have self-empowerment and to develop oneself. 2) Family level is the closeness with the elderly who plays an important role in problems solving of physical mental and social suffering as well as to promote happiness of the elderly in all dimensions. (3) Community and local level is the cooperation of groups of people involved in implementation of the care and support the happiness creation that is consistent with family and community problems. There are 3 characteristics of social support models for the elderly’s well-being: (1) Family characteristic which is the closeness of all family members. It takes love gratitude coordination or asking for help as well as the support from both inside and outside the family in every way. (2) The nature of the community is a cooperation and coordination the benefits of both the family and stakeholders in the community in order to strengthen the social support for family quality. It focuses on social participation and well-being development. (3) Characteristic of social networks is an integrated work of 3 large groups that consists of health social service and local community. These attend to care and social support at the family level area level and provincial level emphasizing the policy integration to practice.