The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.

The purposes of this research were to investigate the types of local foods of Praknamdaeng Community The potential of local wisdom of the community’s traditional foods in the aspect of raw material resources production process commercial production wisdom transfer in Praknamdaeng Community and Study knowledge of food ingredients method traditional food in Praknamdaeng Community. This research design was survey research conducted by in-depth interviews with 12 local food experts who have lived in six villages of Praknamdaeng Community. Two people per village were purposively selected. The research tools were interview forms a tape recorder and a camera. The data were analyzed by mean percentage and rating scales. The study revealed that 1. There are 132 types of local foods were found and classified into three groups namely main dish dessert as well as preserved and processed foods. 2. As for the potential in raw material resources two types of traditional foods were at a high level and in the aspect of the potential in production process all kinds of the foods were also at a high level preserved and processed foods .From the result of wisdom transfer all types of the foods were at a moderate level 3. As a result of the collection of the knowledge of food ingredients and cooking methods the commonly used meat to cook main dishes were found in the local areas and Meats such as Thai fish tilapia mullet sea catfish snapper mackerel shrimp shrimp shrimp crab sea crab etc. Vegetables such as vegetables vegetables sprout etc. Most sweeteners use coconut milk coconut sugar and sugar. Food preservation and food processing will use raw materials such as fish shrimp and use salt as an ingredient in preserving such as drying preserving by using salt etc. In addition the traditional cooking methods of the local in Praknamdaeng Community most of the red curry dishes are made from curry with local vegetables are used in the local cooking such as hot and sour soup with phak kom hin (Trianthema portulacastrum) hot and sour soup with cha-kram (seablite) hot and sour soup with phak plang (Bacella alba Linn.) hot and sour soup with sano (Sesbania javanica Mig.) flower kaeng liang (spicy herb soup) with phak kom hin (Trianthema portulacastrum) kaeng oom (dill soup) with nam pung do. Nowadays the ready-made curry paste which is available in the market is normally used. If any vegetables used were bitter salty or astringent they would be boiled before cooking. Most of the desserts such as khanom tom (Thai coconut munchkins) khuay buat chi (banana in sweet coconut milk) buat fak thong (pumpkin in sweet coconut milk) soft sweet sticky rice pudding with young coconut meat and tapioca pearl pudding with young coconut meat.There is no easy way to do that. Food preservation and processing were sun-dried fish and deep-fried marinated fish

The research project is : Study Thaiyoun cultural identity of Thailand for package design local food. Street culture of Sao Hai District Saraburi. The purpose is 1) To study the information of the road. In the design of local food packaging Thai Cultural Road Sao Hai District Saraburi 2) To design local food packaging Thai Cultural Road Sao Hai District Saraburi To upgrade and add value to the product. According to the design principles of packaging. 3) To evaluate the satisfaction of the new indigenous food packaging model. Thai Cultural Road Sao Hai District Saraburi. The research method consists of studying the research. Packaging design and development phase Evaluation of the satisfaction with the form of packaging. The data obtained were analyzed for mean. And standard deviation and summary The results showed that the local food packaging Thai Cultural Road Sao Hai District Saraburi. The results of the analysis showed that the overall condition of the satisfaction of the new packaging model of the target group. The level of satisfaction was 4.40. It is divided into 2 areas Packaging Design The most satisfying aspect was the overall form of packaging structure. Suitable for the product. The highest level was 4.58. And graphic design aspects of packaging. The most satisfying is that the packaging has the color of the image in harmony with the message content. The highest level was 4.83

Milk one of the favorite food around the world typically is produced by the mammary glands of mammals such as a cow. However dairy from the cow is not suitable for people with dairy allergies and lactose intolerance. Thus the global demand for non-diary or plant-based milk is rising. Sacha Inchi (Plukenetia Volubilis L) or Dao incha is an edible oil-seed nut originated from the Amazon Rainforest in Peru. This crop is known as a rich source of oil with high content of polyunsaturated fatty acids. Not only essential fatty acids but the nuts also consist of high protein level and minerals. It is not surprising that in recent years there has been growing interest in developing the sacha inchi plant as a novel food such as roasted nuts or cookie. This study evaluated the chemical physical microbiological properties and nutritional factor of milk from Sacha Inchi comparing with pressed-cake powder from a by-product of Sacha Inch oil extraction process. According to our results the Sacha Inchi has a potential to be developed as an alternative plant-based milk. The roasted Sacha Inchi milk consists of a complete protein with all nine essential amino acids and they are rich in omega 3 6 and 9. A high contents of minerals such as 2400 mg of calcium per 100 g sample was aslo found in raosted Sacha Inchi nuts. By roasting the nut the protein content was found to be decreasing up to 55.34 % to the same level of the protein content in the pressed-caked Sacha inchi powder. However roasting can add a flavor to the Inchi nuts and also in the milk. Comparing the nutrition factors of the nut milk and the pressed-cake Sacha Inchi milk the pressed-cake milk consists of fat and calory less than roasted Sacha Inchi milk. However the protein and sodium content is quite similar at 4% and 15 mg respectively. The preference for original matcha green tea and cocoa of the roasted Sacha Inchi milk were determined. The three samples were not significantly different in the liking of any attributes (p>0.05). The color of the three flavour of non-diary milk showed slight to moderate in customer liking. Although not significantly different in affection the cocoa flavor had higher liking scores than original and green tea flavors. The just-about-right results showed that the disliking of Sacha inchi milk was mainly due to too much bean aroma and flavour as well as too less sweet taste. The Dao Inca milk has the potential to be new high protein milk that is good for health-conscious consumers and those who are allergic to cows 3 milk. The current product was not well liked due to intense beany aroma and flavor and too less sweet taste. However using other flavours and seasoning such as cocoa could mask the beany smell and flavour.

This research aims to study the properties of local plants Phraek Nam Daeng community for the development of a herbal drink and development drink herbal tea. Local plants used in the study was Khlu (Pluchea indica (L.) Less). The leaves Khlu tested phytochemical composition antioxidant testing by testing their ability to reduce the amount of chemicals 11-diphenyl-2-picrylhydrazyl (DPPH) tests the amount of phenol used Folin-Ciocalteus reagent nutritional analysis and the amount of cellulose and developed the herbal drink tea. The research found that 1. Phytochemical composition of Khlu leaf is mainly flavonoids and tannins anthracnones. 2. Extracted from the leaf extract with methanol showed the ability to reduce the amount of substance 11-Diphenyl-1-picrylhydrazyl (DPPH) was the most abundant. Fresh leaves dried leaves and dried leaves were 30 days values at 131.23 ± 1.42 127.55 ± 1.03 and 125.90 ± 1.28 μg / ml respectively. 3. Extracts from the leaf extract with methanol showed the highest phenolic content as follows: fresh leaves dried leaves and dried leaves for 30 days were 84.91 ± 0.54 82.44 ± 1.09 and 81.01 ± 1.25 mg GAE / g dw respectively. 4. The optimal conditions for the process of making Khlu tea is a temperature of 70 °C for 7 hours. The score of sensory evaluation in terms of appearance color aroma flavor (astringent) and overall were 7.37 ± 1.22 7.23 ± 1.16 6.97. ± 1.30 7.00 ± 1.14 and 7.63 ± 1.10 respectively.