The objectives of the research are to study users’ behavior and to compare of users’ satisfaction in knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. This research is a survey-based research which uses questionnaires as research tools. The research sampling consists of purposive sampling stratified sampling and accidental sampling of 265 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA and LSD. The research findings show that in terms of users’ behavior most users use desktop computer at their homes during 20.01-00.00 am. Most users use the internet mainly to chat. Use of faculty’s website is rare at less than 1-3 time/week. Use of faculty’s knowledge management website is also very few. Different characteristics of the target group do not provide significant difference in satisfaction level. Demographic factors such as sex status within the faculty age education monthly income and communication devices used do not affect users’ satisfaction. This finding does not correspond with the assumption. However there are some aspects that significantly correspond with other assumptions. For example age affects satisfaction level in website design while education affects satisfaction level in data utilization.

The purpose of this study was to study and compare satisfaction of the students in Rajamangala University of Technology Phra Nakhon on the administration of student affairs. Each task as follow guidance art and culture sport education loan fund student activities welfare and health development discipline morality and ethics and alumni and community. In this research the students which study in ninth faculties of the academic years 2012 were classified by gender faculties and academic years. The questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation T - test for independent sample F - test for analysis of variance one-way : (ANOVA) were statistical method to analyze data and using Fishers Least - Significant Different (LSD) for comparison the average paired difference. The results were as follows : 1. The satisfaction of the students RMUTP in overview to the administration students affairs were in great levels. When the considered separately each task in student affairs. welfare and health was the highest student activities and development discipline morality and ethics education loan fund Art and culture alumni and community guidance academic soldier and sport was the lowest 2. Classified by gender there was significant difference for satisfaction of the students at the 0.05 level. When considering satisfaction each task there was significant difference for satisfaction of the students in guidance and sport at the 0.05 level among students in different gender. 3. Classified by faculties In overview there was significant difference for satisfaction of the students at the 0.05 level. And when considering satisfaction each task there was significant difference for satisfaction of the students in guidance art and culture sport education loan fund and the student activities at the 0.05 level among students in different faculties. 4. Finally there was non significant difference for satisfaction of the students in each task and whole task at the 0.05 level among students in different academic years.

The Purpose of this research is to study the Usage and Satisfaction towards Internet of Students at Rajamangala University of Technology Pra Nakorn. This study is a survey research. The instruments used in this research are questionnaire. The sample groups in this research were Rajamangala University of Technology Phra Nakhon 400 persons. The statistics by means of Arithmetic means percentage value t-test and Oneway ANOVA Analysis. The results of the study are as follow: 1.The students with different sex have no significant. 2.The students with different ages have no significant. 3.The students with different academic levels have no significant. 4.The students with different s~mesters have no significant. 5.The students with different faculty have no significant. 6.The students with different type of accommodation have no significant. 7.The students with different type of income have no significant. 8.The students with different expense have no significant.

The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

The purposes of this research is to study the level of satisfaction of Chao Phraya Express Boat s clients. Indeed this research studies behaviour of Chao Phraya Express Boat s clients and compares level of satisfaction among different genders ages marital status occupations and incomes of the clients. The results of this research indicate that the majority of the customers are females whose age between 21 - 30 years-old. They are students who are single and has income less than 10000 Baht. The result of testing our hypothesis discovers that different ages marital status occupations and incomes among various customers will have different level of satisfaction to the Chao Phraya Express Boat s service with statistically significance (p=0.05). However there is no statistical significance (p=0.05) in the result of testing the hypothesis of different genders.