This objective of this research is to study the development of the pararubber tapping knife in order to determine the optimum of the edge and oblique angle and to compare the efficiency of the electrical motor and Je-Bong knife. The product was manufactured by iron steel carbon S45C and AISI 5160 with 75-90 degree edge knife and 0-45 degrees oblique angle. The results can be concluded that the optimum condition of the edge knife oblique knife and the cutting force were 75 degree 45 degree and 3.51-51.42 N respectively. It was found that the cutting force was straightly increased form 0-51.42 N and then gradually decreased. The energy consumption of timber cutting was 0.00370 J/mm3. The quality of the rubber tap using electrical motor was 72.07% which was higher than 2.8 of Je-Bong knife. As the results this product shows the average of rubber timber which is 2.22 mm. in 22.51 s.

The purposes of the study on factors affecting Scotch brand loyalty were to examine personal factors of Scotch brand purchasers opinions on the brand equity degree of loyalty and brand equity factors that affected Scotch brand loyalty. The data were collected from 405 buyer samples selected from Cochran sample size formula and were analyzed by descriptive statistics including frequency percentage mean and standard deviation. As for inferential statistics Pearson Product Moment Correlation Analysis and multiple regression analysis were applied. The results showed that the opinions on the brand equity factors on three aspects of the brand regarding the brand recognition the brand association and the quality perception were highly regarded. Opinions towards Scotch brand loyalty in terms of attitude and behavioral aspects were also high. The hypothesis test results suggested that factors related to brand equity in terms of brand recognition brand association and quality recognition affected Scotch brand loyalty in the overall attitude and behavior aspects.

Mudmee silk and silk weaving are the long carried cultural wisdom heritages inherited from ancestors. Buriram is another province where weaves Thai silk especially in Na Pho district. Na Pho Silk Weaving Center (Na Pho Handicraft Center) has been known for madmee silk and silk weaving in quality standardization and popular. It is retaining traditional patterns and colors. New patterns are created but not much and not very suitable to produce various products. There is an attempt to revamp image of silk fabric and mudmee silk to raise value and use of color in universal design. The development for silk fabric designing and coloring in Na Pho received support for standardization. The design patterns has been inspired by mudmee silk’s ancient patterns Na Pho district Buriram province. The highlight of ancient patterns including Lai Khom Lai Tad Lai Song Pool Lai Khor Lai Eid Tong Lai Kra Tae Nang Tan or Lai Nak Lai Kho Pai and Lai Kho Lo (Butterfly) are applied in the process of assigning weaves/colors the size of the space and color placement for various patterns and application but it is still retaining the original pattern. Single color is applied for such patterns and become visible through its different including navy blue blue and bluepurple. Study of variation results in color fastness to washing color fastness to light color fastness to water and color fastness to perspiration of silk fabric and mudmee silk showed after dyeing. Color fastness to washing exhibited very good wash fastness level of (4-5) Color fastness to light exhibited excellent light fastness level of (5) Color fastness to perspiration (acid and alkaline) exhibited very good level of (4-5) and Color fastness of water exhibited moderate level of (4) The assessment reviews regarding patterns textures colors and products from silk fabric and mudmee silk from 20 samples of Na Pho Silk Weaving Center (Na Pho Handicraft Center) Na Pho district Buriram Province revealed that Pattern of silk fabric and mudmee silk of Na Pho Buriram province still retained pattern and exhibited excellent value of (75 percent) and good value of (25 percent). Pattern was contemporary between traditional motifs and new design exhibited excellent value of (50 percent) good value of (40 percent) and moderate value of (10 percent). Pattern was not difficult and not too easy. It was suitable to weave for silk fabric and mudmee silk exhibited excellent value of (85 percent) and good value of (15 percent). Pattern layout still retained the method of the traditional motifs exhibited excellent value of (60 percent) good value of (30 percent) and moderate value of (10 percent). Placement and spacing of patterns were balanced and not too tight exhibited excellent value of (70 percent) good value of (25 percent) and moderate value of (5 percent). The suitable of pattern layout in vertical horizontal diagonal and stripes which involved in the manufacture of textile products exhibited excellent value of (75 percent) good value of (20 percent) and moderate value of (5 percent). Color placement was harmonized and suitable for manufacture of textile products exhibited excellent value of (60 percent) good of (35 percent) and moderate value of (5 percent). Pattern become visible through its difference when dark color is applied for silk fabric and mudmee silk with exhibited excellent value of (65 percent) and good value of (35 percent). The suitable of apply single color and color which is similar to for the fashion and textile product exhibited excellent value (50 percent) good value (35 percent) and moderate value (15 percent). The application of the new pattern from the silk fabric and mudmee silk products exhibited contemporary with excellent value of (85 percent) good value of (10 percent) and moderate value of (15 percent). Bags products from using silk fabric and mudee silk maintained the same identity with excellent value of (70 percent) and good value of (30 percent). Textiles products from silk fabric and mudee silk Na Pho Buriram province exhibited excellent value of (60 percent) good value of (35 percent) and moderate value of (5 percent)