This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.

The purposes of this research were to study of Variables Affecting to Learning Achievement in Bio-organic chemistry and construct the prediction equation models ofstudents Bio-organic chemistry Leaming Achievement in Rajamangala University of Technology Phra Nakhon(RMUTP). The sample consisted of60 students ofRMUTP Sampling by Quota Sampling method. The instnunents used in this research were the questionnaire of 5-rated rating scales of those II categories. The reliability of the questionnaire was that the Bio-organic chemistry attitude 0.688 Achievement motivation in Bio-organic chemistry 0.766 Students learning behavior 0.742 Attitude towards University 0.80 I Personality ofchemistry teacher 0.851 Teaching behavior ofchemistry teacher 0.869 Parents support 0.796 University surrounding 0.719 Facilities of University 0.834 with the total average of 0.911 and the test of 4 choices Bio-organic chemistry Learning Achievement consisted of 50 items. The level ofdifficulty was between 0.27 -0.53 the power ofdiscrimination was between 0.35 -0.69 The reliability was 0.79 .The data were analyzed through statistical techniques of percentage mean standard deviation and multiple regression. The results were as follows: The Variables Affecting on students Bio-organic chemistry Learning Achievement at .05 level of significant were the Bio-organic chemistry attitude(xl) Achievement motivation in Bio-organic chemistry (-2) predicted at the rate of 15.50 Percent The raw score prediction equation was : A Y = 9.493 + 2.202 Xl + 0.730 X2 The standard score prediction equation was : A Zy = 0.380 ZXI + 0.123 Zx2

The objective of this research is to study relation level between personal factor and mixing factor of the marketing and the decision- making to buy the portable computers of Krirk university students. The sample group is 351 Krirk university students. The research tool is the questionnaire. Data analysis is described as percentage value means standard deviation t-test and F-test. The results showed that personal factors including gender age level of education salary and influenced persons are related to the purchase of portable computers of Krirk university students at the 0.01 level. It was also found that mixing factors of marketing price place and marketing promotion has a statistically significant positive relationship with decision-making of the purchase of portable computers of Kirk university students at 0.01.

The objectives of this study are to study the usage of the marketing mix factors application for decision making to select wedding consult services at Bangkoknoi district in Bangkok metropolistan to study the decision behavior when selecting wedding consult services as well as comparison of the marketing mix factors in selecting wedding consult services classified as per- individual factor. The result showed that the product factor was highly important as proper-services-as-required was emphasized. The price factor was highly important as clearly displayed-price was emphasized. The place factor was highly important as ease-of-traveling was emphasized. The promotion factor was considered highly important as special-discount from normal rate was emphasized. The result from hypotheses testing showed that the sample group with different age education average income and career tend to use the marketing mix factors in selecting wedding consult services differently with a significant statistical difference of 0.05 while the sample group with different gender tend to use the marketing mix factors in selecting wedding consult services indifferently with a non-significant statistical difference of 0.05.

This research was a survey research. The objective was to study the factors of social adjustment of students of the Faculty of the Industrial Education Rajamangala University of Technology Phra Nakhon. The data analysis based on statistic data the average percentage standard deviation t-test and analysis of variance. The results can be summarized as follows: the factors of social adjustment of Industrial Education students are at the moderate level. The results of factor analysis are 1) Students with different genders and age have the overall indifferent social adjustment ability. 2) Students who graduated from different field of study have the overall different social adjustment ability . The students who graduated from vocational certificate program have the overall higher social adjustment ability than students who graduated from general education program. 3) Students with different years of birth and different family status in society have the overall indifferent social adjustment ability. 4) Students with their parents in different occupation and different average-income-per-month families have the indifferent overall social adjustment ability and 5) Students with different family characteristics have the overall different social adjustment ability.