จำนวน Repository ( 822 )
การพัฒนาผลิตภัณฑ์ขนมหม้อแกงจากข้าวโพดหวาน
The objective of this research to study the basic formulas of Thai egg custard type of cutting corn kernel physicals and chemical properties of final product of this research by -9 point hedonic scale of 30 examiner laboratory. The results show the basic formula of Thai egg custard be recognized to study in the next step. The results show the basic formula of Thai egg custard accept on the like moderately (7). Then conduct 3 type of corn kernel are whole slide and chop for choose by 30 examiner laboratory. The examiner choose slide of corn kernel in enhancing of Thai egg custard at 20% 30% and 40% by total weight. The result show that the % of enhanced slide corn kernel was significant in acceptance and color liking (p<). The texture profile analysis of sweet corn Thai egg custard75.98 to 111.08 of firmness and-30.72 to-35.04 of Cohesiveness. The chemical composition of 20% slide sweet corn kernel Thai egg custard were 243.86 Kcals of total energy 95.95 Kcals of energy from fat6.25 of protein10.66 of fat0.91 of ash29.87 of carbohydrate and 1.70 of crude fiber. However enhancing of sweet corn in Thai egg custard can be extra Consideration of chemical composition of ingredients such as sugar and starch for acceptance of Thai egg custard of these features may affect to physical properties such as in color and texture of production should be intensive studied.
การพัฒนาวัสดุตกแต่งเครื่องจักสานจากเส้นใยธรรมชาติ
The purpose of this research was to investigate the development of basketry decoration material made of natural fiber by studying (1) the process of papermaking made of Typha Angustifolia fiber mixed with banana fiber (2) the development of the prototype of basketry decoration material made of natural fiber and (3) the target group’s comments on the prototype of basketry decoration material made of natural fiber. banana fiber the researchers (1) studied the process of paper making by handcraft method without using chemicals (2) used fiber preparation as the digestion of raw material with mechanical process by crushing the raw material into fiber and (3) studied the proper proportion of fibers for paper-making process which had 3 formulas. The researchers found out that the third formula suited best for making paper made of natural fiber in order to use in the production of basketry decoration material and also for making basketry decoration material made of natural fiber. The proportion of the third formula was (1) 20 grams of Typha Angustifolia leaves (2) 30 grams of banana tree (3) 20 grams of paper pulp and (4) 3 liters of waters. Then the researchers studied the comments of target group received from fifty people. 95% of the target group were satisfied with the beauty of basketry decoration material made of natural fiber 95% were satisfied with the usage of products as a sample for the production of other art forms 95 % were satisfied with the product’s weight which was suitable 95% were satisfied with the usage of Typha Angustifolia leaves and banana fiber in production 95% were satisfied with the property of product distribution. 90% were satisfied with the convenience of the product usage 90% were satisfied with the surface of the product and 80% were satisfied with the durability of product.
การทอผ้าขีดลายไทยเพื่อออกแบบและพัฒนารูปแบบผลิตภัณฑ์สิ่งทอ
The objective of this study was to khet design by using Thai pattem created on cotton clothes using Thai Khet creation: warp yarn in thousand comb with tightly strengthened cloth while welf yam with hardness together Thai Khet on Thai cotton pattern Traditional Thai Khet waving machine to be adapted by adding front floating hardness pattern hardness wood stepping new pattern weaving plan plotting Thai pattern and making color signals on graph prior khet pattern creation which one graphs column replaces one warp yarn when khet designing have been finished then the following step is desinged plane weaving. The results of the study showed that: there is suitable continuing Thai pattern on cotton cloth: Kanook pattern follows Krajang Ta Ooy pattern and Prajamyam pattern to be combined as graceful delicacy pattern and innovation transferred into Danchang District Supanburi Province.
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method an in-depth interview and non-participant observational technique were used for data collection. The sample group composed of nine participants varied in terms of emotional quotient the ability to adapt and recovery after encountering with critical incidents. Professional in three careers an inquiry official psychologist and marketer interviewed the sample group for an in-depth of consumer insight for security equipment. After that the sample group was interviewed again by the researcher. Findings showed that the interviewing technique of the inquiry official was getting to the point quickly giving pressure and making the interviewee fear by using previous criminal cases. While the interviewing technique of the psychologist was being friendly with the interviewee using assumption that might happen and avoided asking the interviewee’s direct experience the marketer’s interviewing technique was paying more attention on the interviewee’s lifestyle and real-life experience. The research also found that the process to reach an in-depth of the consumer insight began with preparing for the interview introducing the interviewer and building a relationship with the interviewee asking questions investigating the problems before verifying information and planning to solve problems or find the opportunity to sale products. The interview should use friendly language suitable for the interviewee building a relaxing atmosphere and giving an opportunity for the interviewee to express his/her opinion.