การคุ้มครองผู้บริโภคในผลิตภัณฑ์เครื่องสำอางสมุนไพรไทยที่มีการสั่งซื้อทางอินเทอร์เน็ต

Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1) demographic factors 2) electronic marketing strategies 3) consumer right that affected to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan followed Taro Yamanae (1967) formular with 386 samplings from 5666264 population. This research performed under survey method collecting and analyzing using statistical program with frequency percentage mean. Analytical relation of its data using T-tests one-way ANAVA correlation Spearman rho’s test with 0.05 significant level and 95 percent confidence interval. The results are 1) demographic factors are such as gender age occupation and income affected to online buying of herbal cosmetics 2) electronics marketing factors are such as; services sales promotion privacy affect to online buying of herbal cosmetics in moderate level while product price place marketing promotion security community status sales promotion affect to online buying in low and lower level. The over pricing reading review before buying and standard product certified do not affect to online buying herbal cosmetics 3) consumer right in the right to receive precise news the right to be safe the right to be compensate affect to buying in moderate level while the right of freedom in choosing product affect to buying in low level of buying of herbal cosmetics.