The objective of this research is to improve for material procurement decision support making process by using Lean Concept. The research methodology studied purchasing procurement and whole of production in local country of case study by making Value Streaming Mapping (VSM) calculated of production standard time set buffer time kept inventory and suitable supplier’s capacity. Finally used all data for design and develop computer program into support analyze and follow up delivery goods system to customer. Result of research found this new development program could increase delivery goods to customer efficiency by response with material preparation can improved average On Time Delivery rate at 94.55% and increased productivity from 966 to 1125 pcs/day; therefore case study had well increased local purchasing procurement efficiency reduced purchasing cost to 2.27 million Baht/month reduce Fuel cost at 46225.08 Baht/year on average and reduce greenhouse gas at 4.117 TonCo2e per year on average. They can support highly competitive and rapidly changing of electrical and electronics industrial to sustainable in the further.

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.