The research team aimed to develop a prototype and an online marketing concept of Homonoia riparia Lour. Extracts which is of interest to the Ban Suak community. Because of the needs of Bo Suak community who are cultivating organic fruit and medicinal plants. The Homonoia riparia Lour. were selected and extracted for cosmetic products. In the study Homonoia riparia Lour. extracts were extracted and tested for their bioactive compounds having antimicrobial properties and anti-oxidation. Initially dried Homonoia riparia Lour. leaves were extracted with 80% ethanol at a concentration of 5000 ppm had moderate antimicrobial properties for Pseudomonas sp. and Penicillium sp. For antioxidants activity it had antioxidants with DPPH method by performing free radical scavenging IC50 at 0.198 ppm. It was thus promoted for sale on the online market as introduction of Homonoia riparia Lour. extract and facial cream products with Homonoia riparia Lour. extracts. By managing the online market that already exists in the community an online market of Homonoia riparia Lour. extract for Ban Suak community Nan province via Facebook page was developed. The formation of online marketing by presentation of the extraction and the plant’s contents was including the events in many forms such as articles pictures videos questionnaires etc. Moreover the community could organize Facebook Events to invite interested people to join and learn watch demonstrations for the activity. They could try out test for and buy products. The outcome online marketing strategy of Homonoia riparia Lour. extract via Facebook Page can create success marketing that help consumers to gain knowledge and understand the benefits of the product as well. It also proposed guidelines for improving the process of creating an online marketing model based on the principles of Smart Goals SMART Goals for community people working in stores. The Smart Goals includes Specific Measurable Achievable Realistic and Timely. Based on the management principles and the acceptance of Ban Suak community in Nan province it should help create a way to reduce the cost of production guidelines to help reduce the problem of stocking herbs and offering fresh ingredients available all the time together with a verifiable tax invoice. It made it easy to understand the management approach to reach the target audience. As a result customers can come to find themselves and be able to conveniently access the products from anywhere. It thus introduces a performance review approach channels that customers can reach. Numbers of customers who visit the website or fan page will be able to present products and provides services easily.

The purposes of this research were 1 ) to study the consumer demographic characteristics of creative identity cafes. 2) To study the level of factors affecting the marketing concept of creative identity cafe business service. And 3) to analyze the components of the marketing concept of the creative identity cafe business service. The sample group used in the research was a group of 4 1 0 consumers who used to use the services of creative identity cafes. This is a quantitative and qualitative research collecting data by using questionnaires and semi- structured in- depth interviews. The statistics used in data analysis were frequency percentage mean standard deviation factor analysis and content analysis. The results showed that: 1 ) the demographic characteristics of consumers of creative identity cafes found that most of the consumers who used the service were female aged between 2 0 - 2 9 years old with bachelors degree as a student with an average monthly income of about 10000 baht per month living in a family with about 3-4 people and living in a detached house. 2) Factors affecting the service marketing concept of the creative identity cafe business it was found that all 70 variables had an overall average between 3.84-4.42 indicating that consumers were focusing on this aspect at a high level. The highest variable affecting the service marketing concept of the creative identity café business was variable 67 which was the creative identity café business that was cleaned regularly followed by variable 40 found that the employees were enthusiastic to serve. The least important variable among consumers was the 8th variable which was the food and beverages variable that indicated nutritional value and 3) the components of the marketing concept of the service business of the creative identity cafe business consist of 5 components as follows: 1) Sanitary 2) Spot ( the point that is easily accessible) 3) Perceived Value 4) Aesthetic 5) Marketing. And from the results obtained from the quantitative analysis and the results of the semistructured in- depth interviews in the qualitative research the researcher has developed a marketing concept in the service of the creative identity cafe business. Its called SSPAM Model. To provide customers with services from products that are meticulously crafted and beautiful with safety and hygiene standards that are worth more than the price paid including services with convenience speed and easy access.

The survey team aimed to develop online marketing on Plantago Major Linn. to Promote Sustainable Economy at Ban Muang Charoenraj Agricultural Safety Community Nhan Province. Ban Muang Charoenraj community is an agricultural community enterprise which has been recently established for two years and begun to cultivate and produce Plantago major L. products and need to develop a better online marketing approach for their interesting products. The research team therefore introduced the new approach including the choice of plant stage selection raw material preparation making fermented Plantago major L. extract determination of the properties of the plants that are anti-inflammatory and antioxidant and their antimicrobial activity. The plant extracts were thus developed as a key ingredient in facial creams because of their such good characteristics helping to promote the channel of online marketing. It was on the basis that Ban Muang Charoen community has the plants good raw materials good products one already made online media system of Facebook therefore the online media system was suitably developed further and used to be a medium for people to have the opportunity to know more about such products. The work that the research team relied on “Smart Gold principles” which can analyze online marketing practices for two stores. It helped create an opportunity to develop the store to generate more income to be able to improve and develop sales management in the future obtain more page views and introduce the community get involved in selling a wide variety of products online as well as transferring the utilization of Plantago major L. from the research team to the community. In the analysis it was found that it was necessary be able to increase sales by at least 20 percentages measurable attainable consistent with reality be able to learn and implement in no more than three months. In addition 2) obtain management guidelines that need to be supplemented further; there must be a promotion to control the quality production of Plantago major L. in the community. Quality and refrain from using pesticides. By promoting the provision of a one-stop service to the community the online marketing will be a source that can manage the linkage of raw materials to the buyers. Chemicals related to herbal extraction process and the materials for making cosmetic products would be set for creating ease of operation for customers to be able to track budget used and to easily manage the product quality along the way with a quick and reliable delivery service. It is necessary to encourage a clear analysis of the business plan of each store. From these necessities of the research to promoting online marketing channels for the Ban Muang Charoenraj Agriculture Enterprise Community a communication channel and promotion for customers can generate income for the anywhere anytime without limitation suitable for the current situation.

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

This research aims to study 1) personal factors affecting confectionery brand loyalty 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation while inferential statistical analysis was T-test F-test and regressing analysis. The results were as follows: 1) most samples were female with Bachelors degrees single status private employee status and a monthly income of 10001-15000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders those are product personnel and process respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level followed by marketing promotion and distribution at an average level. Personnel products and prices had an effect at low levels respectively.