The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

Research on Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. The objectives of the research are as follows. 1) To study information To use the concept of Creative Advertising promote tourism ecoagriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. 2) To develop Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. Get to know the tourism and increase sales to agricultural products of Ban Klong Hua Chang community learning center.Saraburi. 3) To create / produce And to use the new advertising. To the community learning center. Baan Klong Hua Chang District. Wihan Daeng. Saraburi Province. In use 4) To evaluate the satisfaction of the new advertising media model to the community learning center. Baan Klong Hua Chang. District. Wihan Daeng. Saraburi Province. Method Quantitative and qualitative methods are used together. Study and research. Information gathering from texts textbooks and related research both academic and semiacademic. First introduced into the design and development process of new media and packaging media. Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data is analyzed. A descriptive essay was also presented. The research found that. 1) The results of the satisfaction assessment of the new packaging model of the target group. The highest level of satisfaction was the average of 4.56 divided into 2 aspects: packaging design The first aspect is that the form of the overall packaging structure is appropriate for the product. At the highest level there was an average of 4.64 and graphic design aspects. The most satisfied are 1 and 5 are colorful bright and beautiful packaging and media / identity of the community of Klong Hua Chang to use as well. The highest level was 4.80 2) The results of the evaluation of the new public relations media of the target group. Overall the average level of satisfaction was 4.51. The result of the sub-topic of the target group was that the target audience was interested in the media. The highest level of satisfaction was 4.83

Public relations media development results Short-term courses in home economics Webpage banner The quality is good (𝑥= 4.47 S.D. = 0.55). The poster has a very good quality and large publicity signs. The quality is at a good level (𝑥= 4.47 S.D. = 0.55) with a high level of satisfaction (𝑥= 4.00 S.D. = 0.88). Large public relations signs Was satisfied at a high level (𝑥= 4.05 S.D. = 0.83) and posters were satisfied at a high level (𝑥= 4.18 S.D. = 0.76) Short-term vocational training course development results Out of 100 respondents most of them were 67 female 67.00% aged 31-40 years 34 people accounting for 34.00%. 36 undergraduate studies accounting for 36.00%. Professionals employees / employees amount 36 people equivalent to 36.00%. Courses that need to be trained include bakery (averaging a total of 4.57). Need to train for 4 days (2 Saturday-Sunday) 58 people equivalent to a hundred million. 58.00 and have a need for the appropriate cost of training the price of 2500 - 3000 baht 37 people representing 37.00 percent. The satisfaction of the trainees for the vocational training short vocational courses bakery subjects. Satisfied with the short term vocational training course in home economics for bakery subjects. Participants were satisfied with the short-term vocational training program for home economics in the bakery subject at the highest level with a mean of 4.84 which can be used for real (mean 4.83). Training (average 4.82) Transfer of knowledge of trainers (average 4.76) clarity of methods or procedures of each training plan (average 4.74) Used for training (average 4.73) duration of training (average 4.72) knowledge skills and benefits received from training (average 4.70) training place (average 4.69) and The clarity of the methods or steps of each training plan (mean 4.68) respectively

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

การวิจัยครั้งนี้เป็นการวิจัยเชิงปริมาณโดยใช้แบบสอบถาม โดยทำการวิจัยกับนักศึกษาชั้นปีสุดท้ายของ หลักสูตรปริญญาตรีในเขต กทม. จำนวน 400 คน มีวัตถุประสงค์เพื่อสำรวจและอธิบายความสัมพันธ์ระหว่างการ รับรู้ข่าวสาร การประชาสัมพันธ์ส่งเสริมการสมัครเข้าทำงานขององค์กร แรงจูงใจ และการตัดสินใจเข้าทำงานใน องค์กรของนิสิตนักศึกษา ผลการวิจัย พบว่า กลุ่มตัวอย่างมีความถี่ในการรับรู้ในระดับปานกลาง วิธีการที่รับรู้ได้ มากที่สุด คือ เว็บไซต์ขององค์กร มีแรงจูงใจในการตัดสินใจเข้าทำงานในระดับมาก แรงจูงใจที่มากที่สุด คือ การ จูงใจด้วยค่าตอบแทน และมีการตัดสินใจจะเข้าทำงานในองค์กรที่นึกถึงเป็นอันดับแรกอยู่ในระดับมาก การ ทดสอบสมมติฐาน พบว่า ความถี่ในการรับรู้ข่าวสารการประชาสัมพันธ์ส่งเสริมการสมัครเข้าทำงานขององค์กร มีความสัมพันธ์กับแรงจูงใจในการเข้าทำงาน และมีความสัมพันธ์กับการตัดสินใจเข้าทำงานเฉพาะ 3 วิธีการ เท่านั้น ได้แก่ ข่าวการรับสมัครงาน เว็บไซต์ขององค์กร และการให้สัมภาษณ์ของผู้บริหารระดับสูง