This research aims to study 1) to develop listening and speaking English students of Rajamangala University of Technology Phra Nakhon provide higher efficiency 2) to compare the achievement of listening. English speaking students of Rajamangala University of Technology Phra Nakhon before and after the experiment 3) to enhance the students self-learning of Rajamangala University of Technology Phra Nakhon using correct sentences to communicate in daily life 4) To produce teaching materials to be used by English language instructors or support staff within the Faculty of Liberal Arts. Rajamangala University of Technology Phra Nakhon in preparation for the ASEAN Community in 2015. Experimental study was conducted by using the selfaccess multimedia computer program to practice listening and speaking English skills. The researcher created 3 lessons to take the test in 8 weeks 3 lessons for 1st year Tourism students in Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. There are 30 students enrolled in English 2 in the second semester of academic year 2013. The instruments used in this study were 1) to practice listening and speaking English skills 2) achievement test listening and speaking English. The data were analyzed by percentage. The results showed that the attitude of the students towards self-access computer multimedia practice in listening and speaking English skills. Overall found the average level of attitudes that influence decision making was good in 87.6%. After using the multimedia computer program students have well 84.71% in listening and the attitude of the students towards computer multimedia speaking was good in 85.23%.

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.