The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.