A textual analysis of Branding Strategies and Masculine Representations of the Alcohol Online Media Promotions in Thailand is qualitative research. The scope of this research is from 1st January 2019 to 31st December 2019. The research objectives are (1) to interrogate the marketing communication forms used for the online alcohol brand promotions in Thailand and (2) to explore the themes of masculinity represented in the online alcohol brand promotions in Thailand. The purposive samplings employed in this examination are the top 3 popular alcoholic Facebook fan pages categorized by the website socialbakers.com. These are such as Chang World Singha Corporation and Meridian Brandy. In the accumulation of all three alcoholic brand followers Chang World Facebook fan pages had 1598 930 followers Singha Corporation Facebook fan pages had 941279 followers and Meridian Brandy had 103860 followers. In terms of the overall online posts found from all alcoholic brand samplings the overall result found 1038 posts 147753 Likes and 5200266 Shares online. The research result found that the product brand communication strategy is the key brand strategy using the most or around 59.92 % (n= 1038). In the detail of this the product brand communication strategy found that the Emotional Appeal strategy had been used the most around 59.67 % compared with merely 1.25 % of Rational Appeal strategy. The overall masculinere presentations found from all alcoholic online brand promotions found that there are three keythemes of ideal masculinities. These are such as (1) the Friendly men who are laidback easygoingand enjoy spending time with friends (found around 56.45%-Mostly found from Chang Brand promotions) (2) the kind middle-aged men who are successful in life love friends caring others and social responsibility (found 36.61%- mostly found from Singha Brand Promotions) and (3) the playful men who are playful funny work hard looking for rewards in life after a hard-working day (found around 6.94%-mostly found from the Meridian Brandy Brand Promotions)

The research aimed to Technology transfer of fancy yarn production for producing fabric from textile material waste. The purpose is to technology transfer of fancy yarn production for producing fabric to people and community and to evaluate of technology transfer of fancy yarn production for producing fabric. The procedures were as follows target population for the transfer of knowledge and technology as Small and Micro community Enterprise--SMCE and individuals interested in Dang Dong sub-district Bang Bon district at Roi-Ed province. A total of 34 peoples and two days on 20 - 21 June 2557 and a satisfaction survey with a questionnaire after training. The data were analyzed using frequency percentage and mean. The results that general Information are female and younger than 21 years of education in elementary education as a student. A question that asking about their satisfaction with the course and to divide into three aspects: the purpose of the project The course structure and the contents of the course. The majority were satisfied with the very best. The purpose and the content are high level of satisfaction. In relation to technology transfer of fancy yarn production for producing fabric from textile material waste divided into three aspects: the process provides trainers and facilities was found that were satisfied at all of the 3 parts. The participants are mainly used to provide benefits to themselves for one month to apply the knowledge gained after the training. The participants modified using a new material and used local materials applied accordingly. Moreover a focus will be capped by the school to take courses and workshops and to teach another one for working out or as part of the courses taught at the school. Satisfaction with the benefits of technology transfer and utilization. Satisfaction at the highest level. The comments and suggestions of the participants found that they need for re-training again. They would like to have a longer period of training in order to gain more knowledge. All lecturer can transfer knowledge during the training as well.

The research’s purpose is the knowledge transfer of the technology about branding and packaging to increase product’s value from waste textiles for the community groups and interested person. The assessment method for evaluation is studying the local product’s information the processing rag’s group in Ban Dongdang Tambon Dongdeang Jaturapakpiman Roy-ed. The researcher selected the brand and packaging prototypes and the product from the research about branding and packaging to increase product’s value from waste textiles (Fiscal year in 2013) which are appropriate to the product being sold. Because that research has the heart shape petal’s brand label for packaging the winner from 25 styles that selected from 5 experts. And has been applied to a prototype of 8 products. The 8 products are The packaging for bag The packaging for hat The packaging for lamp The packaging for shoe The packaging for textile’s box The packaging for bedspread The packaging for carpet The packaging for Cushions The packaging for Scatter cushion The packaging for tablecloth The packaging for fabric wall and frame. The goal of knowledge transfer are 30 persons. The survey of the participants’ satisfaction by the questionnaires data collection the data from the frequency statistic percentage and median. The result is the participants 25 persons (50 %) were mostly female 13 persons (43.34%) with secondary education 15 persons (50%) between the ages of 31- 40 years old 10 persons (33.33%) a farmer and seamstress 18 persons (60%) with monthly income less than 5000 bath. Satisfaction is divided into 3 topics the purpose of project the structure of the course the content of the course.The purpose of project is the most satisfied (4.68%). The structure of the course is satisfactory (3.97%). The content of the course is satisfactory (4.45%). And the satisfaction to the reproductive technology about branding and packaging to increase product’s value from waste textiles project in the service processes is satisfactory (4.50%) Lecturer team is the most satisfied (4.68%) The facilities is the most satisfied (4.68%). Ban Dong deang’s rag and processing group has a satisfaction’s average of the project is the most satisfied (4.48%).

The purposes of this research are : to transfer knowledge and brand creation technology being able to create increased value to products from textile waste; to promote profession and to increase income for community; to transfer technology and knowledge of creating of brand and packaging product promote utilization from textile waste from factory create new concept and develop profession to community for commercial manufacture creation of brand knowledge and packaging product development being beneficial to educational and research circle. The research was conducted by the study and data collection related to brand design. Data analysis was performed by 5 specialists to select 25 appropriate brands for packaging from textile waste cutting down to one brand for using with packaging product from textile waste. The most selected one was the first brand. The design of packaging product from textile waste was analyzed by 5 specialists to select 8 packaging products from textile waste. The groups of products 4 prototypes of each type was cut down to one prototype of each type to use in packaging product from textile waste. The results of data analysis found that the basic data of 100 respondents were mostly female total : 63 people (57.27%); 46 people (41.82%) aged 21-30 years; 58 people (52.73%) having Bachelor’s degree; 29 people (26.36%) being government officers and 58 people (52.73%) having monthly income of 10001-20000 Baht. The satisfaction of consumers towards packaging product divided into 7 lists in each type of packaging product having 8 types : type 1 : packaging product for bag having total mean at 4.22 satisfaction level at high level; type 2 : packaging product for hat having total mean at 4.21 satisfaction level at high level; type 3 : packaging product for lamp having total mean at 3.93 satisfaction level at high level; type 4 : packaging product for shoe having total mean at 4.21 satisfaction level at high level; type 5 : packaging product for cloth box having total mean at 4.27 satisfaction level at high level; type 6 : packaging product for bedspread having total mean at 4.17 satisfaction level at high level; type 7 : packaging product for carpet pad cushion backrest pillow tablet cloth having total mean at 4.31 satisfaction level at high level; type 8 : packaging product for wall drapery with wooden frame having total mean at 4.04 satisfaction level at high level and 8 types of packaging product having total mean at 4.17 satisfaction level at high level.