จำนวน Repository ( 4 )
การส่งเสริมการท่องเที่ยวเชิงวัฒนธรรมอย่างยั่งยืน ประเภทโบราณสถาน กรณีศึกษา พระอารามหลวง ในเขตอาเภอพระนครศรีอยุธยา จังหวัดพระนครศรีอยุธยา
The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.
แอปพลิเคชันแชทบอทเพื่อการส่งเสริมการท่องเที่ยวเชิงเกษตรและวัฒนธรรม
The Chabot application aims to promote Ecotourism in Bang Phae District Ratchaburi. The application has been developed by modern information technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP) via Dialogflow program and LINE application. The application consists of three main components: User interface Entities and Fulfillment engine and Intent. A usability test was conducted to evaluate the user experience in terms of effectiveness efficiency and satisfaction with which participants perform tasks when using the application. Consequently the participants were asked to complete the survey. The result shows that the overall user satisfaction score remains high (x̅ = 3.80). However the ability to communicate effectively scored lowest (x̅ = 3.66)
กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา
This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.
ศักยภาพทางการท่องเที่ยวโดยมอเตอร์ไซค์ของจังหวัดกาญจนบุรี
This study Motorcycle Tourism Potential of Kanchanaburi Province aims to study the motorbike tourism potential of Kanchanaburi. And suggestions for motorbike tourism development in Kanchanaburi Province. The research employed a quantitative research. The research sample was 400 tourists who travel by motorbike in Kanchanaburi tourist attractions. The research tools was a questionnaire with open-ended questions. The data is described by frequency percentage and standard deviation. Most participants were male 30-39 years old had obtained a bachelor degree managed private businesses and earned income of naked motorcycle. The results of the research indicate that opinions about motorcycle tourism potential in Kanchanaburi Province ranked from the highest to the lowest potential is travel cost Presentation and information view and the biker challenge of the route Security facilities of motorcycle tourism policy tourist attractions people motorcycle group and motorcycle club and marketing. Suggestions on motorcycle Tourism development in Kanchanaburi. There are 8 points: price control public relations adding motorcycle rest area ensure safe travels adding motorcycle tourism services establish regulations related to Motorcycle tourism conservation of tourist attractions and Promote activities in Motorcycle group.