The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

In a highly competitive business and information technology is used as tool to help organization management since it provides processes promoting advantages of future competition.CRM applying for better effective education management. The education management needs to be appropriate to changes of globalized economy and society. The development of system based on student life cycle principles the processes consisted of Prospect Admitted Enrolled Graduate Alumni Donor all connect with information communication technology in the educational institute with the CRM. This truly was the educational institute adding value as the production satisfactory for the customers and relations creating long-term loyalty to their school. Using Information Technology for CRM in Higher Education institute may be applied to support tasks.

The purposes of the study were to investigate Bangkok Bank PCL service standard development in three different areas: 1) Bangkok Bank PCL service standard 2) Bangkok Bank PCL Marketing Mix 3) Bangkok Bank PCL satisfaction. 300 samples of the Bangkok Bank PCL users were selected to response to questionnaire. The data were analyzed by descriptive statistics by the frequency distribution percentage distribution mean standard deviation and Correlation Coefficient analysis. The study results revealed that Bangkok Bank PCL employees were more attentive for the reason that the service users should be equally treated for example queuing. Marketing Mix (4P’s) was seriously applied to promote due to highly and strategically competitive market to help tracing the service or sales which had not been launched.