The objectives of this : 1) to study the operating conditions of Thai restaurant business operators under Steve Cafe & Cuisine. 2 ) To study the internal and external factors related to the operation of Thai restaurant business operators under Steve Cafe & Cuisine. 3 ) To study strategies for adapting to new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine. 4 ) To compare strategies for adapting to a new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine classified by operating conditions and 5 ) to determine the relationship between strategies for adapting new normal for operational survival with the internal and external factors related to the business operations of Thai restaurant operators under the Steve Cafe & Cuisine. The population of 50 includes business owners executives managers supervisors restaurant employees and 350 consumers who choose to use the service of 3 branches of Thai Steve Cafe & Cuisine located in Bangkok namely Dhevet branch Rama VI branch and Phan Fa branch. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation one-way ANOVA and statistical correlation coefficient. The results of the research found that 1 ) most of the respondents restaurant business located in Dhevet has been in business for 5 to 10 years. It is a large business (more than 20 tables) and the number of employees is more than 15 people. while having sales of 300000 baht per month or more. Curry is the restaurant’ s bestselling dish. The main customers of the restaurant are both Thais and foreigners. 2 ) The restaurant business pays attention to internal factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the aspect with the highest average was marketing followed by location and the least was personnel. 3 ) The restaurant business pays attention to external factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the highest mean was the legal factors followed by customers and the least was competitors. 4 ) The restaurant business focuses on the strategy of adapting to a new normal for survival in the overall operation at a high level. When considering each aspect in descending order it was found that the highest mean was the products followed by the price and the least. was process. 5 ) Restaurant businesses with different operating conditions emphasize the strategy of adapting to a new normal for survival in the operations of the Thai restaurant business under Steve Cafe & Cuisine were different in all aspects and 6 ) when considering the internal and external factors of the business over all there was a statistically significant correlation with the new normal strategy for survival of the Thai restaurant business under Steve Cafe & Cuisine at. 05 level

The purposes of this research were to explore 1) the characteristics of successful entrepreneur: case study of Pailin Couture and 2) the factors affecting of self- employed of students who study major in fashion clothing and textiles design faculty of home economics technology at RMUTP. Using mixed method research and divide the data into 2 parts: 1) collected data from the entrepreneur as a key informant by using structure interviews and analyze data by content analysis and 2) collected data from students whose are selected using purposive sampling technique using questionnaire and data was analyzed using frequency percentage mean and standard deviation. The finding was concluded as follows: Characteristics of successful entrepreneur consist of: 1) inspiration from clearly know themselves and led to career 2) have experience or preparation about finding a place to study work-in-study finding a team coaching and channel expansion 3) working approached were to maintain harmony conflict reduction and do not use the mood to work 4) problem solving solution was to find the cause of the problem and consciousness in solving problems 5) core concept in occupational was takes a shorter time to learn but take it to career quickly and have creative development 6) category of products or services was variety of clothing styles 7) recruitment must choose who had the knowledge and ability in work and 8) recommendations for the couture entrepreneur should have knowledge and skills such as product planning team building marketing plan and target group of business. The factors affecting of self-employed of students found that: expectations of parents after graduation was self-employed. Individual factors toward to self-employed were love to work independent interesting in self-employment and love to learn more. Job factors toward to highly self-employed were individual challenge extremely in use ability and interpersonal relation.