This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.

This research has the objectives to study about level of virtue and ethics and to compare virtue and ethics of students Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon categorizing according to personal factors. This research is descriptive research. Sample group used in this research comprised students of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The sample group comprised 321 students. The research took samples by using stratified sampling. Tools used in data analyzing are questionnaires divided into three parts Part 1 : questions on personal background ; Part 2 : questionnaires on behavior regarding virtues and ethics of students ; part 3 composed of questionnaire regarding opinion on virtue and ethics of students including students of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. Statistics used in data analysis included frequency percentage mean standard deviation and in testing of hypothesis using t-test statistics and ANOVA to analyze variance testing difference in pair by LSD methods. The research result found that 1. The research result found that level of behavior in virtue and ethics of students of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon in the overview the behavior was in very good level (x= 3.96). When the criterion It is in a very good level of 4 parts. Include The behavior in virtue and ethics in the aspect of pressure factors (x= 3.84). The behavior in virtue and ethics in the aspect of nourishing factors (x= 4.10). The behavior in virtue and ethics in the aspect of arresting factors (x= 3.84); the behavior in virtue and ethics in the aspect of supporting factors (x= 4.08). 2. Comparing difference of the behavior in virtue and ethics of students Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon categorizing according to personal factors; the result was that students having different genders residence description and occupation of parents did not have different behavior in virtue and ethics. Students studying in different class levels and having different study result; had different behavior in virtue and ethics with

This research was aimed to study the types of lacking the virtue of honesty in students learning and the relation between variables of persons and students characteristics and the types of lacking the virtue of honesty in students learning. This study was descriptive research. The target subject was 389 students of the Faculty of Liberal Arts. The research instrument was questionnaire survey. Data were analyzed through use of percentile average standard deviation and Chi-square. The results were as follow: 1.1/3 of the third year students of the Faculty of Liberal Arts were female. The grade point average (GPA) was 2.81. 2.Types of lacking the virtue of honesty of students learning in subjective norms the subjects disagreed at a low level (x =4.41). As for attitude toward lacking virtue of honesty in learning the subjects disagreed at a low level (x =5.02).as for the perception of the virtue of honesty control the subjects disagreed at a low level (x =4.67).As for the intention to be dishonest in learning the students disagreed at a low level (x =4.63). A quarter of students (24.4%) has never lacked the virtue of honesty in doing tests. Nine tenths of students (87.4%) copied their class excercises or passed them among friends. A quarter of students (28.8%) has never cheated in doing class reports and a quarter of students (24.55) has never been in lacking the virtuous state. 3.The study of the relation among variables revealed that there was a significant difference at .01 level between persons variables -years of study and GPA and subjective norms variables -attitude toward lacking the virtue of honesty in learning perception of the virtue of honesty control intention of not lacking the virtue and the frequency of behaviors of lacking the virtue.

The objectives of this research are to study the types of lacking the virtue of honesty in students’ learning and factors relating to the lack the Virtue of Honestry in Students’ Learning. The population is 389 students from a faculty in a university. The research tool is questionnaire. Percentage and chi-square which are used for analyzing data. The results revealed that most of the students copied others’ assignments cheated at a test cheated when doing reports and make-up data respectively. It was found that there was a significant difference at he study of relation among variable revealed there was a significant difference at .01 level between individual factors: years of study GPA attitude perception and attention and the lack of the virtue of honesty in students learning.

The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational commitment in the same direction Good governance in terms of the efficiency effectiveness responsibility transparency rule of law equality participation decentralization and moral and ethics were positively related to the organizational commitment in the same direction Organizational culture and good governance influenced the employees’ organizational commitment of university office operation employees at Chulalongkorn University.