The objects of this research were (1) to study Third-Year Students’ stress at Faculty of Business Administration Rajamangala University of Technology Phra Nakhon. In Overall and each of four aspects: learning management study skills learning environment and relationship with classmate. (2) To compare stress of Third – Year Students Stress at Faculty of Business Administration. In overall and each aspect classified by gender major group grade point average (GPA) place of birth family economic status the inter personal relationship between student and parents child. The simple consisted of 439 Third – Year Students Stress at Faculty of Business Administration. The statistics used for analysis the data were frequency percentage mean standard deviation t-test one way analysis of variance and LSD. The result of the study revealed that: 1. Male and female students had significant different of stress on relationship with friends at .05 level. 2. Students with different major group had significant different on overall stress at .05 level. 3. Students with different grade point average (GPA) had significant different of stress on relationship with friends at .05 level. 4. Students with different family economic status had no different of stress. 5. Students with different place of birth had no different of stress. 6. Students with different interpersonal relationship patterns had no different of stress. 7. Students whose parents had different child rearing styles had different stress in learning management study skills and learning environment significant at .05 level.

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

: Research on the business model of curry paste products Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy the researcher aims to study and analyze a business model for curry paste products and to develop curry paste products. to be desired and choice for consumers by qualitative research and participative action research. (Participatory Action Research: PAR) and the research was conducted in 3 steps namely 1) to study the concepts and theories of Business Model Canvas in order to formulate a business model for Nam Prik Kaeng products; 2) Analyze the data from an in-depth interview. Focus group discussion from the stakeholders and 3) Content Analysis with the Nam Prik Kaeng product business model. Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province and summarized the research results by descriptive analysis. Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy is to enable the development of a business model of the Ban Khlong Samrong Community Enterprise Group. By applying modern management knowledge to manage community enterprises The results of this research can be used to communicate and create mutual understanding among community enterprise members. as a guideline for further development of curry paste products And the knowledge from this research can be used to train the community enterprise group to have knowledge on business management. Suggestions from this research found that Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province still lacks knowledge in marketing. Therefore there should be an extension in the next market research project.

The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.

The objectives of this research are to study marketing mix factors of banana flour in bakery business to study organizing factors of banana flour in bakery business and to provide them marketing guidelines of banana flour in bakery business. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research composed of 196 bakery business with 100% response rate. The results were as follows : The marketing mix factors of banana flour in bakery business in price place product and promotion were at high level respectively. The organizing factors of banana flour in bakery business in buying center environment organization and individual participants were at high level respectively. Recommended marketing guidelines the marketing of banana flour in bakery business are providing features and benefit of banana flour on the packaging label for a better understanding setting the price of banana flour pricing banana flour over the dough to add more valve distributing banana flour to bakery store and related using marketing online to promote banana flour creating a long term plan for a stronger banana flour market and studying organizational structure of bakery business by focusing on purchasing authority.