This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

Health Tourism is Thailand’s strategic plan for promoting as a hub of Asia or to be a Medical Hub since 2004 categorized into four groups: Medical Services health promotion services traditional medical services health and herbal products. Health services have continuing growth so this research studied on futurist scenario focused on promoting health agencies toward foreigners. This research aimed for 1) study push and pill factors that influence for medical tourism medical services health services health and herbal medicine follow by international standard 2) study of medical tourism medical services health services health and herbal medicine follow by international standard 3) synthesize a pattern pulled push and pull factors that affect medical tourism and healthcare services sectors. Data collection using Delphi and EDFR (Ethnographic Delphi Futures Research) results can perform a scenario to execute for marketing strategy for the Health agencies in Bangkok. The results are Thai medical services provide impressive services with reasonable price which are attracted to tourist. The pattern of services hospital should include integrate full services applied local wisdom of herb wisdom of herb while cure patient for being fully Thai traditional services. All services provided should publicize to foreigner clearly in positioning of Thai health services. Reduce restrictions that obstruct services and in order to prevent therapists shifting to other countries. Hospital may combine beauty services along with health services and state that clearly in its product positioning.

This research aimed to study Thai and foreign tourists about development guidelines of historical tourist attraction. 400 Thai and foreign tourists who came to travel at Ayutthaya Historical Park Ayutthaya province. A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the tourists were female ages 31 – 40 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies. Their were Thai and Foreign. In general The Development Guidelines of Historical Tourist Attractions. The first of development guidelines were Attractive Factors (To what extent does each of the followings attract tourist?) and next were The capabilities to support tourism (To what extent does each of the followings support tourism?) and Management and Administration (To what extent does each of the followings affect tourism?). The top 5 of development guidelines were The remarkable and unique history Architectural and artistic beauty Greatness a good image and recognition Enough accommodations and Convenient access to tourist destinations

This research aims to establish and measure the quality of students language proficiency Thailand for foreigners. Practical application Thailand Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon The sample of Chinese students High levels of Nanning 3rd year of study in Thailand. Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon No. 13 Semester 1 Academic year 2557 results were found. Measurement of Proficiency in Thailand. For Chinese Students The 3rd year of study in Thailand. Faculty of Liberal Arts The researchers created a multiple choice answer four options with 50 items measuring five aspects: the opposite of 10 questions the meaning close to 10 on the wrong side of 10 the right to have 10 problems and aspects. Selection of 10 items is measured with a content validity index based on the consistency of 1.00 with the difficulty (p) from 0.43 to 0.89 with discrimination (r) from 0.13 to 0.60 validity. Correlation coefficients ranging from 0.11 to 0.55 and the reliability coefficient for Bucks alpha ranging from 0.80 – 0.82 split half reliability ranged in value was 0.88 The results of the research can be a tool to measure language proficiency level of Thailand. Thailand is the language of international students at a certain level.

This research is aimed to study the circumstances of the program management of Applied Thai for foreigners in accordance with the views of the executives the lecturers and the students; the employers’ preferences to student performances; the problems relating to the program management as well as to recommend the development approach on the program management of Applied Thai. The target group includes the executives the lecturers of Applied Thai the third and the fourth class students in the academic year 2011. The tool is the questionnaire data analysis using SPSS. The statistics used include the frequency percentage mean and the standard deviation. The results of the study are as follows:- 1. As for the overall views of the students the students agree with the program management of Applied Thai in a high level (μ=3.59). The highest mean is the lecturers’ qualifications (μ=3.86). As for the overall views of the executives the executives agree with the program management of Applied Thai in a high level (μ=3.56). The highest mean is the evaluation (μ=3.84). As for the overall views of the lecturers the lecturers agree with the program management of Applied Thai in a high level (μ=3.80). The highest mean is the lecturers’ qualifications (μ=4.37). 2. As for the employers’ preferences to students’ performances the employers are generally satisfied with the students in a high level (μ=3.96). The highest mean is the students’ responsibilities for professional ethics (μ=4.13). 3. As for the problems relating to the program management the issues that are required to be developed include the improper curriculum: the curriculum content is irrelevant to curriculum objectives and several courses are useless. As for evaluation the test results should be noted after work in order to enable students to know their mistakes and the tests are too difficult. As for learning resources there are lacks of modern audio-visual materials books in the library and internet access. As for course administration the course syllabuses are not equivalent to students’ needs. As for faculty environment there are inadequate boarding rooms classrooms and other facilities. As for student activities Chinese students would like to participate in Thai students’ activities. 4. As for the approach on the program management of Applied Thai for foreigners the need and interest analysis of the students should be considered as the crucial basis by studying background information of the students course syllabus content and learning activities before developing the curriculum. Moreover the curriculum should be adapted to serve for the student purposes and labor market needs.