จำนวน Repository ( 2 )
Communication behavior on Facebook of students at Rajamangala University of Technology Phra NaKhon
This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students of 9 Faculties at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed: the expectation uses gratification of Facebook users has positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectively while gratification level is high.
The Image of the Faculty of Mass Communication Technology of Rajamangala University Technology Phra NaKhon in Perspective of M.6 Students in Bangkok Area
The purpose of this study was to examine the perspective of M.6 students in Bangkok area and explore their media exposure knowledge and attitude to the Faculty of Mass Communication Technology of Rajamangala University of Technology Phra Nakhon. The relationship between students’ media exposure knowledge and attitude to the Faculty and the image of the Faculty was also studied. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The research result showed that: 1) The samples with different gender grade point average (GPA) household income and from different institutions had different media exposure. Those from different institutions had different knowledge about the Faculty and those with different gender and from different institutions had different attitude to the Faculty; however all samples did not have different image to the Faculty. 2) The media exposure was related to the knowledge about the Faculty. 3) The knowledge about the Faculty was related to the attitude to the Faculty. 4) The knowledge about the Faculty and the attitude to the Faculty were related to the image of the Faculty whereas Media exposure was not.