จำนวน Repository ( 5 )
สื่อประชาสัมพันธ์การท่องเที่ยวเชิงอนุรักษ์ จังหวัดสุพรรณบุรี
The purposes of this special project were to produce the public relationship Ecotourism at Suphanburi Province and to evaluate the satisfaction by 200 people when they participated with travel manual by online questionnaire. The satisfaction to analyze by using frequency deviation average and percentage. The result occurred that the satisfaction of the reader was in high level. (𝑥̅ = 4.20 S.D.= 0.48) Keywords: Public Relations Guidebook Hoop Khao Wong Reservoir
การสำรวจทัศนคติของบุคากร และนักศึกษาคณะศิลปศาสตร์เกี่ยวกับแนวทางการพัฒนาการท่องเที่ยวเชิงอนุรักษ์พิพิธภัณฑ์เรือนหมอพร มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The purpose of this research is to survey the attitude of staffs and students in the faculty of liberal arts regarding the conservative tourism case study of RuanMorporn Museum. The sample population is around 228 members of the staffs and students. This research is conducted by a questionnaire. The questionnaire is an evaluation-ratio type with 0.98 confident interval. We then analyze the data. use descriptive statistics and compare the means by using the Independent group t -test at significant .05 From this research we have found that all sampling populations have moderate knowledge about Ruan Morphon Musuem (mean = 3.08). and they have the moderate attitudes about the conservative tourism(mean =3.88 and 4.02). Furthermore the attitude of staffs and students in tourism major is not different from laypersons. In conclusion the best way to manage and develop this museum to be a place of conservative tourism is by public relation management. internal management and local cooperation.
การสร้างสรรค์สื่อโฆษณาเพื่อการประชาสัมพันธ์การท่องเที่ยวเกษตรเชิงอนุรักษ์ ศูนย์การเรียนรู้ชุมชน (เศรษฐกิจพอเพียง) บ้านคลองหัวช้าง อำเภอวิหารแดง จังหวัดสระบุรี
Research on Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. The objectives of the research are as follows. 1) To study information To use the concept of Creative Advertising promote tourism ecoagriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. 2) To develop Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. Get to know the tourism and increase sales to agricultural products of Ban Klong Hua Chang community learning center.Saraburi. 3) To create / produce And to use the new advertising. To the community learning center. Baan Klong Hua Chang District. Wihan Daeng. Saraburi Province. In use 4) To evaluate the satisfaction of the new advertising media model to the community learning center. Baan Klong Hua Chang. District. Wihan Daeng. Saraburi Province. Method Quantitative and qualitative methods are used together. Study and research. Information gathering from texts textbooks and related research both academic and semiacademic. First introduced into the design and development process of new media and packaging media. Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data is analyzed. A descriptive essay was also presented. The research found that. 1) The results of the satisfaction assessment of the new packaging model of the target group. The highest level of satisfaction was the average of 4.56 divided into 2 aspects: packaging design The first aspect is that the form of the overall packaging structure is appropriate for the product. At the highest level there was an average of 4.64 and graphic design aspects. The most satisfied are 1 and 5 are colorful bright and beautiful packaging and media / identity of the community of Klong Hua Chang to use as well. The highest level was 4.80 2) The results of the evaluation of the new public relations media of the target group. Overall the average level of satisfaction was 4.51. The result of the sub-topic of the target group was that the target audience was interested in the media. The highest level of satisfaction was 4.83
การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์
The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.
Geo-informatics for ecotourism: ban mae klang luang model
Geo-Informatics for Ecotourism: Ban Mae Klang Luang Model is participatory action research (PAR) conducing to share knowledge together. Furthermore Ban Mae Klang Luang Model is important mechanism for management of natural resources and environment for ecotourism. Example local resource landmark natural trail firebreaks landuse etc. Community can create that on model by themselves. Creating a website to show information of Ban Mae Klang Luang. Klang Luang; for example : general information home stay economic community knowledge’s philosopher and experiences ideas of living and lead to graduate desirable. The results show that Ban Mae Klang Luang Model can manage natural resources and environment for ecotourism which can be implemented by local communities for sustainable and efficient. However the experience between students and the community is the practical work for learning.