จำนวน Repository ( 3 )
แอปพลิเคชันแชทบอทเพื่อการส่งเสริมการท่องเที่ยวเชิงเกษตรและวัฒนธรรม
The Chabot application aims to promote Ecotourism in Bang Phae District Ratchaburi. The application has been developed by modern information technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP) via Dialogflow program and LINE application. The application consists of three main components: User interface Entities and Fulfillment engine and Intent. A usability test was conducted to evaluate the user experience in terms of effectiveness efficiency and satisfaction with which participants perform tasks when using the application. Consequently the participants were asked to complete the survey. The result shows that the overall user satisfaction score remains high (x̅ = 3.80). However the ability to communicate effectively scored lowest (x̅ = 3.66)
กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร
The study of marketing strategies to promote agricultural tourism. Nonthaburi Province A study by a qualitative study (Qualitative Research) with the aim to study the agro-tourism. And to create a marketing strategy to promote the strengthening development and management of sustainable agricultural tourism. The format of the study was an analysis of the contents of the two types of data analysis and synthesis of information. The depth interviews with entrepreneurs tourists were 10 175 results showed that the strength of the agro-tourism market. Jobs including as a tourist destination near Bangkok just 30 kilometers and near many of the main attractions of Nonthaburi. Government to promote tourism in Thailand. The threat of agro-tourism market. Nonthaburi Province Many are starting to look like a tourist with a style similar to agro-tourism. Nonthaburi happen economy Political changes make an impact on tourism within the country and abroad. Including natural disasters You may step down from the forecast. The nature of the target audience is tourists who enjoy this natural area. Sociability Like traditional community commercial district. Casual tourist traveling with the family. Living in the city and suburbs like activity and eating together as a family. Benefits include vacation travelers have been eating a delicious taste. And a variety of deposit types. Get to enjoy the refreshing river. Immerse themselves in the lives of farmers in Nonthaburi. Like the storytelling tours of the area. According to the theory of marketing is to use because it can provide sales and marketing activities stimulate faster.
การประเมินศักยภาพแหล่งท่องเที่ยวเชิงเกษตร โครงการที่ได้รับรางวัลจากการประกวดผลงานตามปรัชญาของเศรษฐกิจพอเพียงภาคการเกษตรในเขตกรุงเทพและปริมาณฑล
The objectives of this research are: (1) to investigate the potential of agrotourism project sites in Bangkok and its vicinity that are officially recognized as following the principles of the Philosophy of Sufficiency Economy; (2) to create a good relationship between the researcher and the local community tourism academics experts and farmers. This study was conducted by means of semi-structured interviews and questionnaires. The participants are stakeholders including community leaders and agricultural owners. Content analysis was employed to analyze the qualitative data. Descriptive statistics (percentage and mean) was employed to present the quantitative data. The results of this research reveal that: (1) The strengths of the agro-tourism project sites include knowledge of the new agriculture theory and the expertise of owners. (2) The weaknesses include lack of services for tourists rest areas and parking. (3) Base on all 34 indicators of 4 factors the overall averages scores of both agricultural sites are in the intermediate level at 2.24 and 2.11 respectively. (4) The most important factor determining the potential of agro-tourism sites is good attractive location and the least important factor is lack of service.