This research aims to 1) study current conditions trends in change management transformational leadership and service innovation in the future for hotel business survival in Southern Andaman provinces and 2) present survival model of hotel business in Southern Andaman provinces. The research methodology used in the study was Qualitative research by using the Delphi technique with 19 experts and added with quantitative research which the sample was 400 Thai consumers. The research results revealed that the current conditions of the hotel business in Southern Andaman provinces in the past most of the consumers were foreigners but from the effects of the epidemic causing change in consumer behavior. At present and in the future there will be more Thai consumers. Therefore business owners need to plan to support on Thai tourists by focus on natural attractions and increase in safety measures from the epidemic. Transformational leadership would focus on inspiration motivation. Service innovation in the future would focus on marketing innovation and reduce exposure. Survival model of hotel business in Southern Andaman provinces consist of 1) competitiveness 2) adaptability and 3) efficiency. Survival model of hotel business in Southern Andaman provinces checked by index of congruence (IOC) by 5 experts and found that index of congruence was greater than 0.50.

This research is a mixed-method research which is comprised of a quantitative research and a qualitative research. The Objectives of this research are all in the hotel business and are (1) to study the human resource management (2) to study the human resource management environment (3) to be a guideline for human resource management. This research project had a sample group of 100 personnel working in the hotel business in Bangkok along with interviews with 10 human resources department chiefs. The results of the research project: 1. Most of the respondents were female with a Bachelors degree single status Food & Beverage position and employment duration of working 1 - 5 years. Human resource management of hotel business in Bangkok was overall at a high level in areas of performance appraisal recruiting and selection training and development respectively. Guidelines for human resource management of hotel business in Bangkok was overall at a high level in areas of performance appraisal recruiting and selection compensation and welfare respectively. The personal data of the respondents having different levels of education affected the guidelines of human resource management of the hotel business in Bangkok. There were statistically significant differences at the 0.05 level in 2 aspects that are training/development and performance appraisal. 2. With regards to the human resource management environment of the hotel business the strength was that there was support for employees to promote career advancement. There were good human resource management strategies as well as profitable welfare strategies. The weaknesses were ineffective communication lack of good English language skills and third language skills as well as a high staff turnover rates. During the 2019 corona virus epidemic every hotel had to adjust its strategies for increasing revenues to be able to take care of personnel in its organization. The obstacle was that during the 2019 corona virus epidemic the country was shut down to control the spread of infection transmitted from tourists. As a result the hotels revenue had declined. Then there was a need to reduce the wage rate and to reduce employment for the hotel to survive.