Guidelines for constructing extending or renovating buildings for sustainable tourists of the landless village Bang Chan Subdistrict Khlung DistrictChanthaburi Province This research is to survey and study the architectural patternsand environment of the landless village. And propose guidelines for constructingextending or renovating buildings for tourists that are suitable for their lifestyles and livelihoods. Environment and natural resources within the village As well as creating knowledge and understanding for people in the village Including external entrepreneurs who will invest or construct in the village area in connection with the construction extension or renovation of buildings. For tourism Without causing impacts on ecosystems and natural resources within the area. And still able to maintain the identity and way of life of the local fisherman. By the way of conducting research It starts with collecting data which is divided into 2 steps: document gathering and related research. To build up knowledge of issues related to the research topic. And field data collection To obtain information based on the reality of the area that is current. The data was then analyzed based on the research objectives. Which consists of The physical characteristics of the environment and village the use of space people in the village and the architectural styles and of the various types of buildings within the village. As well as limitations on material selection transportation and construction methods within the area of the landless village. After that the conditions that would affect the architectural style and the ways in which the buildings were built renovated or renovated in this village were established. After that the guidelines for the construction extension or improvement of the buildings for sustainable tourist support of the landless village have been determined. From conducting research it was found that Guidelines for constructing extending or renovating buildings for sustainable tourists of the landless village that have been studied It must be taken into account the traditional housing space system of the village. Especially in the front porch area of each house To continue to look close to the traditional terrace area. In order to maintain the identity and the overall atmosphere of the village. For material selection There should be a selection of materials that can be easily transported by sea. It must also be a material that does not leave contaminants into rivers and peat. And in terms of building construction methods within that village Should choose to use construction methods that do not affect the environment. Both in terms of changing the physical condition of the area. Such as a change in the direction of the flow of water or sediment And the noise that will occur during the construction process that may affect the people in the village or the animals living nearby.

This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism

The purposes of this research were: 1) to study the personal factors of tourists in Ratchaburi Province 2) to investigate the marketing mix factors used in making a decision to buy Chock Tai Yuan textiles among tourists in Ratchaburi Province 3) to examine purchasing decision of Chock Tai Yuan textiles made by tourists in Ratchaburi Province 4) to find out a relationship between personal factors and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province and 5) to study the relationship between the marketing mix and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province. The sample was 400 tourists in Ratchaburi who decided to buy Chock Tai Yuan textiles. The instrument used in this research was questionnaire. The statistics analysis used in this study were frequency percentage mean standard deviation chi-square and Pearson’s correlation coefficient. The results showed that: 1) Most of the tourists were female whose ages ranged from 41-50 years old with a bachelors degree. They worked as government officers state enterprise employees and university employees. Their income is between 20001 - 25000 baht and their residence is located in Ratchaburi Province. 2) Tourists paid attention to the marketing mix factors with high level of attention. When considering each side of the marketing mix tourist attention from the most to the least were: products individual price process physical characteristics marketing promotion and distribution channel respectively. 3) Most of the tourists could not make a decision whether they should buy the products. When considering purchasing decisions of tourists from the most to the least they were listed as follows: types of Chock Tai Yuan textiles frequency of use objectives for purchasing decisions clothing design the average amount of money spent on clothing and frequency of purchasing decision of Chock Tai Yuan fabrics. 4) For the relationship between personal factors and purchasing decision of Chock Tai Yuan textiles among ourists in Ratchaburi Province the results showed that gender age highest education level occupation average monthly income and residency were related to purchasing decisions of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the . 05 level and 5) There was a relationship between the marketing mix and purchasing decision of Chock Tai Yuan fabrics among tourists in Ratchaburi Province. The correlation of marketing mix factors including price distribution channel marketing promotion individual process and physical characteristics show statistical significance at the .05 level. In contrast there was no relationship between products and purchasing decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the .05 level.

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high