This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

The purpose of this research is to study of Student Quality Process in Rajamangala University of Technology Phra Nakom (RMUTP). There are five investigated aspects namely ; 1) academic 2) Skill 3) Organize 4) Motivation and Attitude and 5) Ethic and Mornlity. The samples were 932 RMUTP students in the academic year of 2006 and the sample size choose by Krejcie and Morgan. The instrument was a questionnaire with 5 level rating scale for each sample. The data were analyzed to determine statistics in terms of percentage frequency means and standard deviation. The result found student Quality Process in Rajamangala University of Technology Phra Nakom were as follows; Academic of students Quality Process at a high level namely; Faculty of Industrial Education Faculty of Business Administration Faculty of Liberal Arts. Faculty of Engineering and Faculty of Mass Communication Technology. Academic of students Quality Process at moderate level namely; Faculty of Home Economics Technology and Faculty of Architecture and Design. Skill Organize Motivation and Attitude of students Quality Process at a high level of all Faculty. Ethic and Morality of students Quality Process at a high level namely: Faculty of Industrial Education Faculty of Business Administration Faculty of Liberal Arts. Faculty of Engineering. Ethic and Morality of students Quality Process at moderate level namely; Faculty of Home Economics Technology Faculty of Architecture and Design and Faculty of Mass Communication Technology.

The purpose of this research is to comparatively study graduate students ideal characteristics regarding learning morality self-discipline and the future orientation selfcontrol from the point of view of Rajamangala University of Technology Phra Nakhon students. With descriptive research methodology questionnaires were used to gather the data from the 297 forth-year students of the semester 1/2552 at Rajamangala University of Technology Phra Nakhon. The data were analyzed by means of the computer program SPSS statistical percentage arithmetic mean standard deviation t-test f-test ane-Way ANOVA on 0.05 level of significance. The studi reveals that the most sampling group is the female students of Facuiry of Business Administration with the average GPA at approximately 2.00-2.50. With regard to the attitude about the characteristics of ideal graduate students: learning morality selfdiscipline and the future orientation self-control the students of Faculty of Mass Communication Technology e~press their opinions towards all the characteristics as high level whereas those of Faculty of Home Economic Technology and Faculty of Industrial Education have the low-level ones. Taking each aspect into consideration for that of learning the students have high practical knowledge indicated by their application of the knowledge to everyday use problem solution and the distribution. Concerning the aspect of morality they have high generosity indicated by their sincerity friendl!ness sympathy and cooperation with friends to success. For the aspect of self-discipline they highly discipline themselves indicated by their awareness of others rights unity social rules University regulations. Regarding the aspect of the future orientation self-control they have high self-restraint. They do not do an immoral act; are wilting to wait providing that it will bring about advantages; and spend money appropriately and thoughtfully. The test on correlation between factors shows that the female have more correlation to all aspects than the male. In addition the age of 2122 have more correlation to all aspects than the age of others The recommendation is that in order to bring about the graduate students with the mentioned characteristics the university should find the way to equip the students with creativity morality derived from a real situation pride in being Thai self-discipline selfcontrol self-confidence and generosity to others. The university should realize the importance of these characteristics improve along with support the students which witllead to the graduate students with the desirable characteristics.