จำนวน Repository ( 2 )
พฤติกรรมการเปิดรับ ความพึงพอใจ และการนำไปใช้ประโยชน์ ของผู้ชมรายการท่องเที่ยวผ่านยูทูบ
The objectives of this research 1) To study the media exposure behavior the satisfaction of media relations travel decision-making behavior. 2) To study the satisfaction of media relations tourist program toward the media exposure behavior 3) To study the satisfaction of media relations tourist program toward travel decision-making behavior. The sample population consisted of 400. By using online questionnaires to collect information. In hypothesis testing statistical used Pearson’s Coefficieal Analysis at statistical significance level of 0.05.The results of this research found 1) The media exposure of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 2) The satisfaction of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 3) The media exposure behavior relations tourist program positive effect on travel decision-making behavior at statistical significance. By variable the media exposure of tourist program the media exposure behavior relations the satisfaction and the most satisfaction of tourist program relations effect on travel decision-making behavior.
การสื่อสารและการมีส่วนร่วมในชุมชนต่อปัญหาหมอกควันภาคเหนือของเยาวชนในจังหวัดเชียงใหม่
The purposes of this study were to investigate 1.Smog problems exposure to mass media 2. Community Participation to Northern Smog Pollution of Youth in Chiang Mai 3. The relationship between smog problems exposure to mass media and Community Participation to Northern Smog Pollution of Youth in Chiang Mai. This way a survey study. The sample included 400 people in Chiang Mai area. The questionnaires were administered and the statistical package program was used to analyze the data through frequency percentage means standard deviations and Pearson’s Correlation. The results revealed that Smog problems exposure was most exposure was most exposed via internet media because Youth like this. Community Participation to Northern Smog Pollution of Youth in Chiang Mai was at medium level. The relationship between smog problems to mass media and Community Participation to Northern Smog Pollution of Youth in Chiang Mai. There was significant at 0.05 difference between smog problems exposure to mass media and Community Participation to Northern Smog Pollution of Youth in Chiang Mai.