จำนวน Repository ( 4 )

ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร

The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

2563
ปัจจัยที่มีผลต่อการเลือกใช้บริการธุรกิจร้านอาหารญี่ปุ่น ประเภทชาบู ในอาเภอพุทธมลฑล จังหวัดนครปฐม
ปัจจัยที่มีผลต่อการเลือกใช้บริการธุรกิจร้านอาหารญี่ปุ่น ประเภทชาบู ในอาเภอพุทธมลฑล จังหวัดนครปฐม

The purposes of this research were : 1) factors personal service selection of Japanese Restaurants Shabu 2) the service selection Japanese Restaurants Shabu 3) factors in choosing a Japanese Restaurant Shabu 4) benchmarks. in choosing a Japanese Shabu by personal factors and 5) compare factor in the choice of my business Japanese Restaurant Shabu by choosing a Japanese Restaurant. The samples consumers who used the services Japanese Restaurants Shabu 390 instrument used in the research statistics and used to analyze data were frequency percentage mean standard deviation t-test and One-Way ANOVA analysis of variance. Data were analyze using a computer program. The results showed that : 1) The most consumers were male aged 15-24 years with an average income less than or equal to 10000 baht a student / students and have lower education levels. 2) Most consumers choosed to consume meat. You shabu broth was clearing and sukiyaki sauce with average taste choose to eat in the afternoon. Most take about 2-3 times per month on the occasion of special important dates. The pay for food Shabu per 200 baht Consumer Shabu Restaurant because there were enough seats and comfort by knowing information about the restaurant shabu from friends acquaintances and cause consumers to consume Shabu because them tasted. 3) Factor was choosing a Japanese Restaurant Shabu overall consumer satisfaction at high. The first two items in order from most to least find that the side with the highest mean score. The product was a minor cost in personnel and distribution channels. Promotion was marketing physical and the average minimum was services. 4) Compares factors that were affecting the choice of restaurants serving Japanese Shabu by personal factors found that consumers aged differently and affecting factors in choosing a Japanese Restaurant Shabu different outside it was no different. Statistically significant at the .05 level. 5) Compares the factors that were influencing service selection of Japanese Restaurants and by was opting for the services of Japanese Restaurants Shabu found that consumers were often to eating Shabu. Select the location of the store and list of Shabu broth were list of sauce Shabu. The cost of eating Shabu averaged per visit. People who was eating Shabu source Information about Shabu Restaurant. The reason for the re-used of services over different were influencing factors in choosing a Japanese Restaurant Shabu different outside it was no different. The statistical significance level. 05.

2563
ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลต่อความภักดีของผู้บริโภคในการเลือกใช้บริการธุรกิจตัวแทนจำหน่ายเครื่องมือลมนำเข้าจากประเทศญี่ปุ่น
ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลต่อความภักดีของผู้บริโภคในการเลือกใช้บริการธุรกิจตัวแทนจำหน่ายเครื่องมือลมนำเข้าจากประเทศญี่ปุ่น

The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.

2563
Need Trends for Graduates in Business Administration
Need Trends for Graduates in Business Administration

The purpose of this research were 1) to study the need of Business Graduated during 2009-2011 in Bangkok and near Bangkok 2) to study of Desire Characteristic of Business Graduated 3) to study the effective factor for working in the selection. The research result meets that: The need Graduated of Business in major accounting marketing and Information system high trends for administration field a business is international finance tend be down and will increase new in year 2011 for masters degree level administration branch tends to enhance tall go up. The property ofside business administration level bachelors degree office graduate in the organization in now meet that the selfconfidence is tall nest be there is the responsibility there is the tolerance be omniscient using computer side there is the morality respectively. In masters degree level meet that the property ofthe graduate who abounds most 5 first there is responsibility meditation there is the human relations there is the leadership there is the ability in the lead presents there is the ability in the adaptation suits the change for graduate side business administration property in bachelors degree label that the organization wants to take start work.Meet that 5 properties first for example school-record personality side language ability the readiness in work practice outside the place and the sagacious wit for level masters degree graduate 5 properties first for example side language ability education back ground personality the readiness in work practice outside the place and side computer ability for the property that dont desire such as tom the learning continuous tom the honesty tom the honesty tom the tolerance tom listening to opinion of others and tom the work is the term etc.For the property in graduate level bachelors degree filtration starts work 5 first for example the knowledge round good side the ability in the lead presents side using Technology knowledge side language ability and there is the self-confidence and for the graduate in masters degree level stats work 5 first for example there is the tolerance in the work be omniscient round a side there is the ability in using Technology there is self-confidence and have human good relations for the factor that is influential in graduate level bachelors degree filtration stats work 5 fITst for example school-record personality side language ability the readiness in work practicably outside the place and sagacious wit for 5 level masters degree graduates first for example side language ability educational background personality the readiness in work practicably outside the place and side computer ability other factor the is influential in graduate filtration starts work meet that must know work the team. There is the readiness in the alms serves there is writing skill there is the ability in the remedy fully to learn and apply the knowledge well respectively institute part that the graduate graduates and affect taking start work in organization want to meet that first the institute where the graduate graduates that dont be the important factor in taking starts work will consider from the property of the graduate more than next be the organization wants to take the graduates from Chulalongkom University Thammasat University and Ramkhamhaeng University respectively.

2553