จำนวน Repository ( 20 )

กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร
กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร

The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

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การพัฒนาสื่อเกมแอนิเมชัน 2 มิติเพื่อประชาสัมพันธ์การท่องเที่ยวกรุงเทพมหานคร เรื่อง “เกมท่องกรุง”
การพัฒนาสื่อเกมแอนิเมชัน 2 มิติเพื่อประชาสัมพันธ์การท่องเที่ยวกรุงเทพมหานคร เรื่อง “เกมท่องกรุง”

The objectives of this study were to Development of Game Animation 2D to promote Bangkok. Game Tong Grung to assess the appropriateness of 2D animation game media for public relations titled Game Tong Grung and to assess the audiences satisfaction with the media of 2D animated games to promote the story. Game Tong Grung using 2 sample groups including 3 experts to evaluate suitability divided into qualified graphic design and programmers and games and group of 1 0 0 domestic tourists visiting Bangkok in the year 2021 aged 15-35 years were obtained by using a specific selection method. by using questionnaires to collect data Statistical dataanalysis was mean and standard deviation. The results showed that the Development of Game Animation 2D to promote Bangkok. Game Tong Grung game overall satisfaction was at a high level (=4.20 S.D.=0.53). Players of the Game Animation 2D. “Game Tong Grung” game had overall satisfaction was at a high level (=4.4 7 S.D.=0.55).

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การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี
การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65

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สื่อประชาสัมพันธ์โรงเรียนวัดทรงธรรม
สื่อประชาสัมพันธ์โรงเรียนวัดทรงธรรม

The purposes of this study were to produce media and develop public relations for Wat Song Tham School and study satisfaction of the media used in public relations. The sample group of 50 samples who were teachers students of Wat Song Tham School and others. The statistics to analyze by using percentage average and standard deviation. The results of this study show that the sample group had satisfaction to public relations was the highest level (𝑥̅=4.56) and overall was at highest level including content (𝑥̅=4.66) and presentation (𝑥̅=4.61).

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