The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

During the last two decades India has made significant strides in its economic growth and development. According to the assessment of potential by the comparative environmental frameworks the strengths are summarized as follows: (1) being a democratic country (2) having plentiful resources (3) enjoying consecutive high economic growth (4) having increased purchasing power and (5) having the world class of software industries. Weaknesses are as follows: (1) unbalanced income distribution (2) undeveloped infrastructures and (3) having intricate process of custom. Opportunities are as follows: (1) huge market (2) good market of infrastructure businesses (3) more contemporary society and (4) the existing Thai–India FTA. Threats are as follows: (1) having trade barriers (2) undeveloped transportation and (3) having imitation of goods. Therefore Thai entrepreneurs should get themselves well-prepared. The followings are examples of what potential investors should consider researching: India’s market study the regulation study of business and etc. The government and private sectors should help equip the entrepreneurs with whatever necessary to make them well-prepared. After all the role of the government and private sectors is indispensable to their success.