Printing Design Reflects of Identity Wisdom Pha Jok Tai-Yuan Weaving for Toward Value Added on Tourism Products that reflects the identity of the wisdom of the capital provinces and to design a product from the souvenir provinces to add value to the travel groups with a trademark of the broad trade a trademark of the brown trade an application of the transmitters of the transmitters Data analysis uses descriptive data analysis in combination with statistical data to analyze pattern data and use the data obtained to develop patterns that reflect the identity of Pha Jok Tai-Yuan Ratchaburi together with the survey of satisfaction of the sample consisting of entrepreneurs. design of fashion and fabric motifs. The number of five people includes consumers and tourists in the Kubua community at Wat Kholong Suwankhiri. Ratchaburi City (100 people) with printed patterns and souvenirs developed to increase the value of tourist goods The study found that the Pha Jok Tai-Yuan pattern in Ratchaburi province has unique patterns that can be divided into two groups: the main pattern and the assembly pattern. The two groups are applied to the design of the modern but unique pattern of the Pha Jok Tai-Yuan pattern in Ratchaburi province. The souvenir product from the sample satisfaction survey found that the samples were satisfied with the development of prints and product patterns. The development of patterns can reflect the identity of the pattern is average overall satisfaction 𝑿̅ = 4.28 . To promote the tourism of the community and the development of local products to inherit the wisdom of local products to be produced as souvenir products to help the community earn more revenue from selling products.

this research is to study basic information. furniture design and heritage project of northern thai people from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province in accordance with the objective of studying the theory of arts and culture of northern thai people from hand woven fabric long district phrae province to develop and promote furniture set designs from chok cloth hand-woven allowing the arts and culture of the northern people to modern styles according to current design trends. in order to design furniture sets from hand woven chok cloth to have identity and uniqueness to meet industry standards that can be used in everyday life and able to export to the international market the research focuses on 2 main points: 1) designing furniture sets from the northern thai arts and culture from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province 2) combining modern furniture set designs with local arts and culture the art and culture of the northern people is a widely known promotion and promotion. and has been popular with consumers that can use the product in daily life and able to export to the international market the research was conducted by collecting the initial data by reviewing literature documents concepts and theories as a guideline for creating a research framework. the creation of variables and indicators including research guidelines based on concepts theories and research related to this study. going to explore the area of muang long textile learning center and natural dyeing long district phrae province to use as a case study. to study design variables through the physical characteristics of the furniture set inheriting the arts and culture of the northern people from hand woven fabric and studying the design factors of the physical environment synthesis of links between design and the identity and identity of phrae and study the wisdom chinnachak hand-woven fabric production process for the development and promotion of furniture design project to carry on the northern thai arts and culture from hand-woven chinnok cloth. mueang long textile learning center and natural dyeing create a research tool (questionnaire) to ask the target group and this research uses the design method in the form of a virtual 3d animation of furniture products to assemble the design possibilities in the design that reflects the identity and identity of phrae most and collecting data with consumer groups by using questionnaires and virtual animation 3d data by collecting data with 2 groups of samples. the first group selected the representative of the sample group who were using other products which are made from hand woven fabric and the 2nd group. general groups such as housewives or people who have the influence to make decisions and have the power to buy home decor products after that analyze the data obtained from collecting interview forms. by processing with the spss program which has the analysis results from most of the samples that the researcher collected this time most of them are more female than males probably because females are more popular in using products from more woven fabric or weave weave fabric more than males which is between 41 - 50 years old the most and 31-40 years old try to come down considered to be of age in the middle age period which is a popular age range and is interested in the usage of chok jok weaving products mostly housewives most companies / stores earn about 5000 - 10000 baht. for the type of housing most people live in single-family homes because most of the provinces in the north or in the small provinces are quiet. is still very natural and not much housing in most cases it is a house built by itself from generation to generation. and will have mostly 3 or 2 family members the usage of hand woven chok cloth in daily life was at a moderate level. and have many uses respectively from then there is an analysis to summarize the comparison of the demand for furniture from 3 types of hand-woven fabrics from table 4.12. it can be seen that from the overall picture the 3rd pattern has the highest mean of 4.18 second. to form 1 with an average of 3.30 and style 2 with an average of 3.28. in the aesthetic issue in the form of the shape of the product the highest average is 4.47 followed by topic side layout and the type of backrest has an average value of 4.33 which may show that both the form that reflects the uniqueness of the northern region which emphasizes the usefulness as well as the needs of users as well. in terms of the use of patterns and colors in the topic of using patterns and colors of the backrest there is the highest average of 4.26 followed by the topic of using colors and patterns. overall the average value is 4.24 which is a high average. lets try to come down from beauty issues. shows that the pattern of the weave weave affects the use in different proportions therefore sees the suitability and beauty from the test of opinions on product styles of consumers summarizing the analysis of the satisfaction of 100 consumers there are opinions on the front that use the suitability of the place. and the structural style is very satisfactory respectively and satisfied with the appropriateness of the proportion of seat backrest and usage type which is considered a very good satisfaction as for the beauty of the product the side layout is most satisfied and the backrest. and the shape of the product pattern and color layout the side gap is inferior and is also very good. going to the use of patterns and colors it can be seen that the overall pattern and pattern of the weaving hand woven fabric sample are the most satisfied the overall satisfaction of using this pattern is in a very good level such as together the final issue in production the chinnachat furniture product hand-woven in terms of design and environmental products are the most satisfied and easy to produce in the industrial system with the second level of satisfaction and considered very good as well.

The purposes of this research were: 1) to study the personal factors of tourists in Ratchaburi Province 2) to investigate the marketing mix factors used in making a decision to buy Chock Tai Yuan textiles among tourists in Ratchaburi Province 3) to examine purchasing decision of Chock Tai Yuan textiles made by tourists in Ratchaburi Province 4) to find out a relationship between personal factors and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province and 5) to study the relationship between the marketing mix and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province. The sample was 400 tourists in Ratchaburi who decided to buy Chock Tai Yuan textiles. The instrument used in this research was questionnaire. The statistics analysis used in this study were frequency percentage mean standard deviation chi-square and Pearson’s correlation coefficient. The results showed that: 1) Most of the tourists were female whose ages ranged from 41-50 years old with a bachelors degree. They worked as government officers state enterprise employees and university employees. Their income is between 20001 - 25000 baht and their residence is located in Ratchaburi Province. 2) Tourists paid attention to the marketing mix factors with high level of attention. When considering each side of the marketing mix tourist attention from the most to the least were: products individual price process physical characteristics marketing promotion and distribution channel respectively. 3) Most of the tourists could not make a decision whether they should buy the products. When considering purchasing decisions of tourists from the most to the least they were listed as follows: types of Chock Tai Yuan textiles frequency of use objectives for purchasing decisions clothing design the average amount of money spent on clothing and frequency of purchasing decision of Chock Tai Yuan fabrics. 4) For the relationship between personal factors and purchasing decision of Chock Tai Yuan textiles among ourists in Ratchaburi Province the results showed that gender age highest education level occupation average monthly income and residency were related to purchasing decisions of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the . 05 level and 5) There was a relationship between the marketing mix and purchasing decision of Chock Tai Yuan fabrics among tourists in Ratchaburi Province. The correlation of marketing mix factors including price distribution channel marketing promotion individual process and physical characteristics show statistical significance at the .05 level. In contrast there was no relationship between products and purchasing decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the .05 level.

The purposes of Motifs Development of Chok Tai-Yuan Fabrics for Fashion Design are to develop the Tai-Yuan Jok fabric’s patterns in Ratchaburi for fashion designing; and to create the patterns that can be applied for men and women apparel designing.The study aims to develop the Tai-Yuan Jok fabric’s patterns in Ratchaburi province by applying the unique pattern for the design; and to re-design the pattern by using the principles of pattern design to be suit with men and women apparel designing. Researchers selected the descriptive analysis method with the statistical data for analyzing the data of Tai-Yuan Jok fabric’s patterns. The collected data were all applied in developing the styles of Tai-Yuan Jok fabric’s patterns in Ratchaburi. Also the authors has surveyed the satisfaction of 100 samples for the work pieces of developing the Tai- Yuan Jok fabric’s patterns for fashion designing. The survey is to conclude the satisfaction for the developed patterns’ styles. The results showed that nowadays the Tai-Yuan Jok fabrics in Ratchaburi are consisted of patterns applied from the weavers by using their experiences in weaving the Jok fabrics. Thus the patterns have been combined with the traditional styles and the applied ones which are done in accordance with the age.Those patterns have different composition that depends on the weavers’ desire. Patterns can be categorized in three groups: 1. traditional pattern; 2. the combination of traditional pattern and the applied one; and 3. the applied pattern. So this study has selected the feature of traditional pattern and the dominant feature of applied pattern to be the concepts in developing the Tai-Yuan Jok fabric’s patterns for fashion designing for 4 patterns. The results of the survey of the satisfaction from the samples found that they are content with the fabric’s patterns development. Also they think that this development of the patterns will maintain the unique of Tai-Yuan Jok fabric’s patterns in Ratchaburi province and they will be able to apply these concepts of fabric’s pattern developing with the support of textile production for fashion design.

The purposes of this research were to 1) study the guideline to career building from Pah Chok Product for commercial benefits and 2) to study the feasibility of setting up SMEs from Pah Jok handicrafts which could be a topic for training courses in competitive advantage and to expand the marketing channels of the community business to get into the creative economy that aimed to produce quality goods create a new brand from local wisdom arts and crafts and respond to the state monetization policy which aimed to elevate the competency and to expand marketing channels of industrial businesses domestic service businesses community enterprise businesses and also the creation of knowledge base and the continuous development of local wisdoms for commercial benefits and public and creative economy promotion The scope of this qualitative study focused on the background and features of Pha Jok management for commercial potential current economic condition of Ratchaburi and opportunities and effects of One Tumbon One products (OTOP) when joining ASEAN Economic Community. These important data would be used in questionnaire drafting and samples from weaving communities in Tumbon Donrae and Tumbon Kubua Amphoe Muang Ratchaburi would be analyzed. The study found general information that both full time and part-time weavers were female amounted to 10 people (100%) aged over 51. The majority was aged between 61-70 amounted to 5 people (50%) aged between 51-60 amounted to 3 people (30%) and aged over 70 amounted to 2 people (20%) respectively. Regarding the weavers’ profiles 7 people were debt-free (70%) and 3 people were in debt (30%). All of the weavers had finished primary school and resided in their hometown estates in Ratchaburi. The incomes earned from weaving Pha Jok were between 3000 – 7500 Baht per month. 6 full-time weavers hadprevious work experiences in other fields (80%) 3 people were part-time weavers (30%) and 1 person started her career as a weaver (10%). Regarding the distribution channel most buyers purchased at the weaving places because it was necessary to pre-order as each fabric took around 1 month for textile finishing process. However it was not normally on sale in the market if any it would be overpriced. Currently there was no package for Pha Jok fabric yet as when weavers had finished each fabric they would sell it to distributors or wearers immediately. Another important issue was that there was not a successor to inherit this local wisdom as the income gained was not worth the time consumed in weaving each fabric and this eventually resulted in insufficient supply. Speaking of the idea of Pha Jok business cluster Pha Jok weavers found that weaving activities had decreased and there were not many weavers continuing the activities in order to inherit Ratchaburi’s reputed arts and crafts. Therefore creating commercial alliance would not occur as the process of textile finishing was time-consuming and yielded low outputs. Hence the objectives of this research could be concluded that Objective 1: the guideline to career building from Pha Jok Product for commercial benefits was supposed to raise awareness of the value of local wisdom for young generation and promote establishment of traditional and cultural activities to emphasize the awareness of being local people. And there might be some public relations channels to disseminate knowledge of weaving Pah Jok to both people in and outside the community to encourage career building. Objective 2: The feasibility of setting up SMEs from Pah Jok handicrafts - the researchers found that it was possible that the community could set up small and medium enterprises from Pah Jok handicrafts by educating locals about career building from Pah Jok handicrafts for commercial benefits establishing activities promoting inheritance of local wisdom for commercial competition building Pah Jok entrepreneur network and Pah Jok weaving knowledge network and encouraging establishment of a local museum as a community’s hall of fame to display lifestyle and community background. Furthermore another important factor was the government support which could advocate steady income