The objectives of this study and product development of Thai Song Dam fabric womens bags were to study the cultural identity of the Thai Song Dam people to develop womens bags made from Thai Song Dam fabric and to study the satisfaction with the development of Thai Song Dam women bags products. The research instruments were an interview and a questionnaire for 80 women who were interested in Thai Song Dam fabric bags. The data were analyzed using a statistical package program such as frequency percentage mean and standard deviation. The results of the study on cultural identity of the Thai Song Dam people found that the dresses and souvenir products of the Thai Song Dam people have the most unique patterns to decorate the fabric which is embroidered with Piao flowers pattern. As for the development of bags made from Thai Song Dam fabric it was found that Thai Song Dam women’s bag are not produced. The researcher therefore studied by applying the patterns of womens bags that are popular today and applying the embroidered with Piao flowers patterns that are the identity of the Thai Song Dam people. As for the satisfaction towards the product development of Thai Song Dam womens bags it was found that overall product development satisfaction was at the highest level (x = 4.75 S.D. = 0.90). The overall satisfaction in sewing products was at the highest level (x = 4.64 S.D. = 0.39) and the overall bag product satisfaction was also at the highest level (x = 4.88 S.D. =0.32).

The objectives of the Development of Thai Song Dum Fabric Pattern by Computerized Embroidery Machine for Living Room Products are as follows 1) to develop Thai Song Dum fabric pattern with computer machine for living room products and 2) to study the satisfaction of consumers towards the pattern of Thai Song Dum fabric with computerized machines for living room products. The sample group consumers who visit Bang Luang Market Thung Bua Daeng Floating Market and Lam Phaya Floating Market by using 50 consumers in each market including 150 consumers in 3 markets used to analyze data such as mean percentage standard deviation and analyzed the data by using computer software. The results of the research showed that most consumers were satisfied with the overall picture at a high level. The satisfaction of consumers Bang Luang market the first is the living room product the Dok Priew pattern with an average of 4.47. The Dok Chan Lom pattern has an average of 4.40 and the Dok Bua pattern has an average of 4.37. The consumer satisfaction Thung Bua Daeng floating market. The first is the Dok Bua patterned living room product has an average value of 4.56. The Dok Chan Lom pattern is 4.50 and the Dok Priew pattern has an average of 4.44. The consumers satisfaction Lam Phaya floating market is the Dok Priew has an average of 4.49 the Dok Chan Lom pattern is 4.48 and the Dok Bua pattern is 4.37.